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Tu Casa y Tu Dinero: Making the American Dream Reality
Chicago, IL -- When it comes to attitudes towards banking, savings, investing, credit and home ownership, Hispanics have a wide range of attitudes. Their point of view depends on the country they come from and at what stage of evolution in financial matters they happen to be at. For this reason, Univision Radio’s Que Buena 105.1FM, VIVA 93.5/103.1FM, Pasion 106.7FM and La Tremenda 1200AM are hosting the fourth annual financial and home fair “Tu Casa y Tu Dinero,” a one-day, indoor event on Sunday, March 13th at the UIC Pavilion from 12:00p.m. – 6:00p.m.
“Tu Casa y Tu Dinero” will feature workshops covering a variety of topics from the basics of banking to investing in the stock market, an exhibition and sampling area, and prominent personalities such as financial expert, author, television personality and host of the national Spanish-language financial program “Tu Dinero con Julie Stav,” Julie Stav; international television actor, writer, producer and author Roberto Gomez Bolaños “Chesperito”; acclaimed actress Florinda Gomez Meza; national sports commentator and host of Radio Cadena Univision’s sports program “Lucre por el Futbol,” Jorge Ramos and popular radio personality Carina, Su Mejor Amiga.
According to keynote speaker Julie Stav, “when it comes to reaching Hispanics on financial matters, there are key elements that advertisers must keep in mind. First of all, “Hispanics are ethnicity, not a race, and not a melting pot of Spanish-speaking people but a vegetable soup where every ingredient views for a place of honor on the plate. Hispanics are happy to invest in America by owning a piece of the American Dream, and financial institutions can play a provocative role in helping us move to the next stage if they first understand our financial evolution.
“Tu Casa y Tu Dinero” is sponsored by State Farm Insurance, Harris Bank, H&R Block, and Moda Windows.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 80% of U.S. Hispanic HouseHolds; Univision Television Group, which owns and operates 24 Univision Network stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or ooperates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com Univision Communications also has a 50% interest in Tu Tv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 29% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations throughout the United States.
For more information, please visit www.univision.com
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