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Radiocadena Univision Launches New Talk Radio Program “Directo Al Blanco” With Cuauhtémoc Blanco
Chicago, IL -- Univision Radio, the leading Spanish-language radio group in the U.S., announced today that Chicago Fire’s star player, and Mexican international midfielder Cuauhtémoc Blanco has joined RadioCadena, Univision’s national AM radio network, to host “Directo Al Blanco” (Straight to the Target), a one-hour weekly program featuring behind the scenes information, interviews and exclusive soccer commentary from Blanco himself.
“We are thrilled to have Cuauhtémoc Blanco, one of Mexico’s and Major League Soccer’s most recognizable soccer stars, join our Univision Radio family,” said Gary Stone, president and chief operating officer, Univision Radio. “‘Directo Al Blanco’ allows our listeners to get up close and personal with one of the foremost soccer players in the game today.”
“Directo Al Blanco” will be a call-in show where listeners will have an opportunity to talk to Blanco and get tips about their favorite sport, soccer. Listeners are encouraged to call in and talk to Blanco about sports, favorite soccer teams and get his opinion about what is happening on the playing field.
Blanco currently plays for Chicago Fire in the United States’ Major League Soccer division and is the only Mexican football player with an award in a major international FIFA competition. He also earned the MVP award by the Mexican First League Division five times.
Univision’s RadioCadena is the #1 Spanish-language news/talk radio network in the U.S. with unique programming and high profile talent that resonates with Hispanic consumers. RadioCadena’s listenership is concentrated in the 25-54 demographic, significantly younger than the traditional news-talk listener.
“Directo Al Blanco” will launch on Tuesday, November 25th at 7:00 pm ET on RadioCadena. The show will air on Tuesdays at the same time.
About Univision Communications, Inc.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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