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KUVN-TV 23 Reigns As Top Rated Station in Dallas for Adults 18-34
Averages Higher Primetime Ratings in May 2006 Sweeps Than Every English-Language Station; “Noticias 23” Ranks #1 at 5:00 pm and 10:00 pm
Dallas, TX -- May 25, 2006 - According to the preliminary May 2006 Nielsen Station Index (NSI), Univision-owned station KUVN-TV 23 was consistently the #1 station among Adults 18-34, regardless of language, during Primetime, Sign-on to Sign-off, Prime Access, Early Fringe, Daytime, and Early Morning, and also had the most watched local newscasts at 5:00 pm and 10:00 pm.
During Primetime Univision claimed the #1 spot with a 3.7 rating. This represents 5.7% more Adult 18-34 viewers than the #2 station, ABC affiliate WFAA, which had an average primetime rating of 3.4. The third highest rated station for this increasingly hard to reach demographic was FOX affiliate KDFW, with a 2.6, a 42% difference.
The May 2006 ratings period marks the fifth consecutive Nielsen sweep where KUVN-TV has ranked as Dallas’ top rated station among Adults 18-34 during primetime. KUVN-23 also ranked first in April 2006, March 2006, February 2006, January 2006, and November 2005.
KUVN-TV ranked first among 5:00 p.m. newscasts, with its “Noticias 23: Cinco en Punto” (Five on Point) posting higher ratings among both Adults 18-34 and Adults 18-49 than their English- language competitors. The nightly newscast for KUVN-23, “Noticias 23: Edición Nocturna” (Nightly Edition) at 10:00 pm was also the #1 newscast for Adults 18-34.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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