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Ford Becomes First Automotive Manufacturer to Advertise on Univision in Metro Detroit
•Ford is the first automotive manufacturer to advertise on the new Univision Network affiliate in Detroit
•On January 1, 2005, Univision, the leading Spanish-language television network, and Equity Broadcasting Corporation, launched WUDT-TV Channel 23 to cover Detroit’s growing Hispanic community
•Hispanics are the fastest-growing ethnicity in Detroit, with a 66-percent population increase over the last decade
•Ford has made marketing to Hispanics a priority for the past 17 years
Detroit, MI -- Ford continues its pioneering efforts in marketing to Hispanics as it becomes the first automotive manufacturer to advertise on Univision Network’s new WUDT-TV Equity Broadcasting Channel 23 Detroit affiliate.
The television ads, which began airing in February, feature the recently launched all-new 2005 Ford Mustang, Five Hundred and Freestyle, as well as the industry's best-selling vehicle, the 2005 Ford F-150. WUDT-TV’s signal reaches over 2.6 million people, including metro Detroit's Hispanic population of 164,300, which has grown 66 percent over the past decade. WDUT-TV will begin local newscasts, Monday through Friday, at 6 p.m. and 11 p.m., beginning in April 2005.
“We are proud to sponsor and welcome Univision and WUDT-TV to the metro Detroit area. The growing Hispanic community may now enjoy quality programming from the leading Spanish-language network,” said Steve Lyons, president of Ford Division. “Ford has been committed to our Hispanic customers for many years, and Univision has played an integral role in reaching them. It’s great to have them in our home town.”
“WDUT-TV, Equity Broadcasting and Univision are beginning to have a real impact on Detroit’s Hispanic television viewers,” said Ron Pulera, WDUT-TV general manager. “We’re glad to have Ford as a partner as we continue our work to serve the needs of the community by providing them with high quality local newscasts, sports and entertainment.”
Ford most recently collaborated with Univision during its top-rated “Sábado Gigante” Christmas special by surprising two families in need and one lucky audience member with two all-new 2005 Ford Freestyles and a 2005 Ford Five Hundred sedan.
Univision also has supported Ford’s outreach to the Hispanic community by providing valuable airtime for public service announcements addressing topics such as education and breast cancer.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With more than 327,000 employees worldwide, the company's automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Credit, Quality Care and Hertz. Ford Motor Company celebrated its 100th anniversary on June 16, 2003.
About Univision
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a new general-interest Spanish-language broadcast television network reaching 78% of U.S. Hispanic Households; Univision Television Group, which owns and operates 23 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 30 TeleFutura Network television stations; Galavisión, the country's leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 66 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes the Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications is headquartered in Los Angeles with network operations in Miami and television stations and sales offices in major cities throughout the United States.
About Equity Broadcasting Corporation
WUDT-TV is owned and operated by Equity Broadcasting Corporation, the fastest-growing Univision affiliate group. Equity Broadcasting Corporation has Univision stations in Portland, OR; Salt Lake City, UT; Amarillo, TX; Oklahoma City and Tulsa, OK; Little Rock and Ft. Smith, AR and Ft. Myers, FL. Other Univision stations are under construction in Minneapolis, MN and Kansas City, KS.
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