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Univision Radio Las Vegas Launches New Format at 99.3 FM
KRGT to play hits from 70’s, 80’s and 90’s
Las Vegas, NV -- Univision Radio Las Vegas today announced the launch of a new format for the 99.3 FM station. Formerly known as “La Kalle 99.3 FM,” the new “Recuerdo 99.3 FM” will play a mix of hits from the 70’s through the 90’s.
The change is a result of extensive research in the market where listeners expressed an interest in a more varied format. Recuerdo 99.3 FM will follow a Spanish adult hits format that is music intensive, playing favorites from the ‘70s, ‘80s and early ‘90s. Recuerdo will play ballads and rancheras from artists like José José, Los Bukis, Joan Sebastian, Los Temerarios, Juan Gabriel, Vicente Fernandez and more.
The station will target Adults 25-49, complimenting Univision Radio’s other two Las Vegas stations, La Nueva 103.5 FM (KISF), currently the #1 station in Las Vegas with Adults 18-34 (Arbitron Fall 2005) and KLSQ 870 AM Radio Variedades.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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Dana J. Demerjian
Univision Radio
702-284-6460
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