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Univision.Com Becomes the First Spanish-Language Website To Receive MRC Accreditation
MRC accreditation validates counting methods and assures transparent disclosures
Los Angeles, CA -- Univision Online, Inc., a subsidiary of Univision Communications Inc. (NYSE: UVN), announced today that it has achieved an important industry milestone by successfully receiving Media Rating Council (MRC) Accreditation of the Internet audience measurements of Univision.com. The MRC audit, conducted by Ernst & Young, verified that key traffic measures of Univision.com comply with the MRC’s Minimum Standards for Media Rating Research and the Measurement Guidelines of the Interactive Advertising Bureau (IAB). Univision.com is the first Spanish-language website to be accredited by the MRC.
"We see Univision.com’s MRC Accreditation as an important milestone in the evolution of Internet advertising," said Javier Saralegui, President, Univision Online. "Since the days of our initial commissioning of Nielsen Media Research to establish a benchmark for U.S. Hispanic television ratings in 1992, Univision has been committed to the highest standards of media measurement. The online Hispanic community is growing aggressively. As it matures, we need reliable and accurate numbers.”
“The Internet is one of today’s critical advertising media, and accordingly, web-publishers and ad-servers must embrace quality measurement tools that give advertisers and agencies an accurate picture of the audiences they are reaching. Through the MRC Accreditation process, Univision.com provides the valuable assurance needed to the buying community about the quality and transparency of their measurements,” said George Ivie, Executive Director of the Media Rating Council.
Univision.com’s successful MRC Accreditation demonstrates Univision Online’s leadership in developing and promoting accurate Internet measurement and accountability, while continuing to provide the Internet’s most innovative cross-platform programming and services.
About Univision Online
Univision Online, Inc. is the premier Spanish-language Internet destination in the U.S., located at www.univision.com, with more than 6.1 million unique browsers visiting in January 2005. In 2004, Univision Online’s Univision.com delivered a record 2.2 billion page views and 3.5 billion ads. Univision Online is a wholly owned subsidiary of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Communications Inc. operations also include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 80% of U.S. Hispanic Households; Univision Television Group, which owns and operates 27 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 33 TeleFutura Network television stations; Galavisión, the country's leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company.
Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
About the Media Rating Council
The MRC is a non-profit industry association established in 1964 comprised of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC’s Minimum Standards For Media Rating Research; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently, approximately 40 syndicated research products are audited by the MRC.
| Contact: |
Emeli Gomez
Univision Online
310-410-5607
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