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Univision.Com Becomes the First Website to Successfully Continue MRC Accreditation
MRC Accreditation validates advertising and audience traffic metrics
Los Angeles, CA -- Univision Online, Inc., a subsidiary of Univision Communications Inc. (NYSE: UVN), announced today that it has achieved the next phase of an important industry milestone by successfully completing its second year audit by the Media Rating Council (MRC) Accreditation of the Internet audience measurements on Univision.com and continuing to be fully accredited by the MRC. In March 2005, Univision.com became the first Spanish-language website to be accredited by the MRC. Now Univision.com has become the first website, in any language, to successfully renew its MRC Accreditation.
MRC Accreditation verifies that key audience and advertising measures of Univision.com comply with the MRC’s Minimum Standards for Media Rating Research and the Measurement Guidelines of the Interactive Advertising Bureau (IAB). Univision.com’s MRC Accreditation encompasses not only ad impressions and clicks, but also pages, visits, unique browsers and duration. Accreditation validates these measures not just at the overall website level, but also at the level of channels and subchannels.
“Univision continues to be committed to the highest standards of media measurement. Univision.com is the first online publisher to renew its MRC Accreditation,” said Javier Saralegui, President, Univision Online. “Univision.com’s successful and comprehensive MRC Accreditation demonstrates Univision Online’s leadership in developing and promoting accurate Internet measurement and accountability to advertisers, while continuing to provide the Internet’s most innovative cross-platform programming and services.”
“The time, effort and resources that Univision.com has invested towards renewing their MRC Accreditation demonstrates their commitment to the highest level of accountability,” said Greg Stuart, President and CEO of the Interactive Advertising Bureau (IAB). “By spearheading the MRC Accreditation renewal process, Univison.com continues to raise the confidence of agencies and advertisers in the Interactive medium.”
Auditing of key traffic measurements is gaining momentum in the industry as other leading websites, including Yahoo!, CNET Networks and weather.com, have successfully received MRC Accreditation of their measurement of ad impressions this past year.
About Univision Online
Univision Online, Inc. is the interactive division of Univision Communications Inc. (NYSE: UVN), the premier Spanish-language media company in the United States. Univision Online owns and operates the premier Spanish-language Internet destination in the U.S., located at www.univision.com, and is a wholly owned subsidiary of Univision Communications Inc. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 19.8% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
About the Media Rating Council
The MRC is a non-profit industry association established in 1964 comprised of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC’s Minimum Standards For Media Rating Research; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently, approximately 40 syndicated research products are audited by the MRC.
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