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Univision Radio Ratings Soar in Los Angeles
“Piolín por la Mañana” on KSCA becomes the top-rated Spanish-Language morning show
Los Angeles, CA -- Univision Radio, a division of Univision Communications Inc. (NYSE: UVN) and the leading Spanish-language radio broadcaster in the United States, today announced that its Los Angeles stations achieved significant ratings gains and strengthened their market positions in Arbitron’s recently-released Fall book. Highlights include:
• KSCA 101.9 morning talent Eddie “Piolín” Sotelo and his show “Piolín por La Mañana” took the #1 spot to become the top-rated Spanish-language morning show in Los Angeles among Persons 18-34, its target demo, and among Persons 12+.
• KLVE 107.5 is the #1 Spanish-language radio station in Los Angeles among Adults 25-54, and is ranked # 2 among all radio stations in Los Angeles among the Adults 25-54 demographic.
• Three of Univision Radio’s formats rank in the top-10, regardless of language, in Los Angeles among the Adults 25-54 demographic. Univision Radio captures approximately 13% of all listening in the Adult 25-54 demographic in Los Angeles, up from 9% in the Spring book.
• Univision Radio’s Los Angeles cluster has seen phenomenal growth over recent Arbitron books (see chart below).
Persons 12+ Persons 18-34 Adults 25-54
Summer – Fall 2004 +17% +10% +9%
Fall 2003 – Fall 2004 +14% +27% +7%
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 80% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
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Brooke Morganstein/Amy Cohen
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