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Spanish-Language Primetime TV Special Beats ABC and Fox
Univision’s Premio Lo Nuestro 2005 takes award for most-watched special in spanish-language television history
Los Angeles, CA -- With 6.3 million viewers at home and a sold-out house of more than 12,000 screaming fans in the American Airlines Arena, Univision’s 2005 music awards show “Premio Lo Nuestro a la Musica Latina” went head to head against the English-language networks’ best, first-run primetime programming for February Sweeps. Univision’s 3-hour broadcast of Premio Lo Nuestro delivered more 18-34 year old total viewers (Hispanic or non-Hispanic) than ABC and FOX and more 18-49 total viewers than FOX.
Ray Rodriguez, President and Chief Operating Officer, Univision Communications, said: “We’re thrilled that Univision delivered more total viewers than some of the Big 4 English-language networks, but this is no longer an isolated case. In fact, since the start of the season, Univision has ranked as one of the top 4 networks among all Adults 18-34, almost 100 nights in primetime. With fantastic programming like Premio Lo Nuestro and our primetime novelas, Univision is beginning to prove itself as a fierce competitor to the Big 4 English-language networks. We are very excited about this trend.”
The 17th Annual “Premio Lo Nuestro a La Musica Latina” (Lo Nuestro Latin Music Awards) aired live on the Univision Network on Thursday, February 24, 2005, from 8:00 p.m. – 11:00 p.m. ET/PT (7:00 p.m. – 10:00 p.m. CT/MT).
Premio Lo Nuestro was the most-watched special in Spanish-language television history, attracting over a million more viewers than last year’s show.
Premio Lo Nuestro attracted 45% more Hispanic Adults 18-49 and 32% more Hispanic Viewers 2+ than the Superbowl. Ratings for Premio Lo Nuestro were higher than the combined ratings of the Grammy Awards, Golden Globes, American Music Awards, Latin Grammy Awards and Latin Billboard Music Awards among Hispanic Adults 18-49.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 80% of U.S. Hispanic Households; Univision Television Group, which owns and operates 27 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 33 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
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Brooke Morganstein/Amy Cohen
Citigate Sard Verbinnen
212-687-8080
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