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Univision Radio’s Pursuit Of Quality Programming Results In Consistent Ratings Leadership Across The Country
Los Angeles, CA -- Univision Radio, a division of Univision Communications Inc. (NYSE: UVN) and the leading Spanish-language radio broadcaster in the United States, continues to garner spectacular ratings increases across the country and in many of the key markets. Univision Radio stations in Los Angeles, New York, Miami, Chicago, Houston, San Diego and San Francisco have continued to post significant audience share gains and ratings over time and most recently in the latest Arbitron’s Spring book.
Average Audience Share Growth 2005 vs. 2006
| Demographic |
Winter '05 to Spring' 06 Total Average Audience Share Growth |
Spring '05 to Spring '06 Total Average Audience Share Growth |
Persons 12+
Adults 18-34
Adults 25-54 |
+3.7%
+5.1%
+6% |
+20 %
+24.1%
+20.2% |
Univision Radio’s highly targeted research allows for its unique understanding of audiences’ specific wants and needs. Univision Radio’s programming expertise coupled with some of the most talented and charismatic on-air personalities in the country have allowed for this continued success in all key markets. Cross-promotion with the Univision Television Networks has also demonstrated to be a key strategic factor in the radio stations’ continued success.
“Univision Radio stations’ ability to maintain this formidable growth across the country is a testament to the quality and uniqueness of our programming and the great demand for our talent and formats. Univision Radio’s sustained ratings increases over the years represents an even greater accomplishment given the levels of competition in the industry,” said Gary Stone, President and Chief Operating Officer, Univision Radio.
Local Highlights
o In Los Angeles, the #1 radio market in the country, Univision Radio stations, rank #1 and #2 in all key adult demos in total market with a third station in the top 10. Three of the top five stations, Adults 25-54, in LA are Univision Radio owned.
o In Miami, WAMR-FM ranks #1 with Adults 18-49 and #2 with Adults 25-54 in the total market. Univision has 2 of the top 10 stations in the total market with Adults 18-34, 18-49 and 25-54.
o In Chicago, WOJO ranks #1 in total market with Adults 18-34 and Univision Radio owns 3 of the top 10 stations in the total market. Univision owns 2 of the top 10 stations in the Adults 18-49 and 25-54 demo as well.
o Univision has at least 2 of the top 5 stations of the total market with adults 18-34 in Los Angeles, Dallas, Houston, San Francisco, San Antonio,. Fresno, San Diego and Albuquerque.
o Univision Radio ranks #1 or #2 with Adults 18-49 in AM Drive in the total market in 9 out of the 10 U.S. Hispanic markets.
o Univision Radio has a station within the top 5 in the total market in Chicago, Dallas, Houston, Los Angeles, Miami, New York, San Francisco, Phoenix, San Antonio, Albuquerque, Fresno, Las Vegas, San Diego and Puerto Rico.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 87% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and a 50% interest in Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
Additional Information about the Acquisition and Where to Find It
Univision Communications Inc (the "Company") has filed a proxy statement and other documents regarding the proposed acquisition of the Company by Umbrella Acquisition Inc. ("Umbrella") with the Securities and Exchange Commission. INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THE PROXY STATEMENT BECAUSE IT CONTAINS IMPORTANT INFORMATION ABOUT THE COMPANY AND THE PROPOSED MERGER. A definitive proxy statement has been sent to security holders of the Company seeking their approval of the transaction. Investors and security holders may obtain a free copy of the definitive proxy statement and other documents filed by the Company with the SEC at the SEC's website at www.sec.gov. The definitive proxy statement and other relevant documents may also be obtained free of charge on the Company's website at www.univision.net. or by directing a request to Univision Communications Inc., 1999 Avenue of the Stars, Suite 3050, Los Angeles, CA 90067, Attention: Investor Relations.
| Contact: |
Jorge Plasencia
Univision Radio
305-569-3130
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