|
|
|
|
|
Univision and Colgate Partner to Bring Oral Health Education to Hispanics
Los Angeles, CA -- Univision Communications Inc. (NYSE:UVN), the nation’s leading Spanish-language media company, and Colgate-Palmolive Company (NYSE:CL), the world leader in oral care, today announced the renewal of their oral health education partnership aimed at Hispanics.
Univision and Colgate are committed to serving the oral health interests of the growing Hispanic population in the U.S. The partnership is part of Univision’s Peabody Award-winning health campaign, “Salud es Vida…¡Entérate!” and will feature public service announcements, informative oral care vignettes, news health segments and special televised reports. In addition, extensive information about the importance of oral care will continue to be available on dedicated Entérate website pages throughout Univision.com.
“Research has shown that Latino preschoolers - the fastest growing child population in the country - experience 2.5 times more tooth decay than the general population . Often, unknown information like the damage caused by the use of baby bottles after the age of two results to problems with mouth formation and tooth decay,” said Congresswoman Hilda L. Solis. “Proper oral health and dental care is key to the health of many children in the Latino community. I applaud the efforts of Univision and Colgate for their continued commitment to improve the oral health of our community through their educational health campaign.”
“We look forward to our continued collaboration with Colgate, a partnership that has seen success because both Companies remain committed to a common goal,” said Jorge Daboub, Vice President of Marketing & Business Development, Univision Television Group. “Univision and Colgate’s combined efforts provide resources that empower Hispanics in the U.S. to make conscious decisions about their oral health, thereby making health education a reality for the Hispanic community.”
“We have a long-term commitment to oral care education and the renewal of Colgate’s partnership with Univision allows us to continue to expand our efforts to reach Hispanics in the U.S.” said Dan Cummings, General Manager, Colgate U.S. Multi-cultural Marketing.
Colgate is the dominant leader in oral care in most Latin American countries and as a result, many Hispanic consumers entering the U.S. are already loyal to Colgate’s brands. Colgate continues to expand its leadership position in the U.S Hispanic market and offers Hispanics relevant products that fulfill their daily needs and continues to speak to this segment through Spanish-language media, using popular Hispanic spokespeople and by way of Spanish-language and bilingual materials in-store and at Hispanic events.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 67 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Ajax, Axion, Soupline, Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet pet foods. For more information about Colgate’s global business, visit the Company’s website at www.colgate.com.
| Contact: |
Tanya Pushkine Rojas
Univision Communications Inc.
212-455-5336
Allison Klimerman
Colgate-Palmolive
212-310-3770
|
|
|
|
