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Univision.Com Chooses New Car Data from Kelley Blue Book to Enhance Content and Tools within Autos Section
Industry leaders improve auto resources in Spanish on Univision.com
Los Angeles, CA -- Univision Online, Inc., a subsidiary of Univision Communications Inc. (NYSE: UVN), announced today the renewal of its relationship with Kelley Blue Book (www.kbb.com), the trusted resource for new and used vehicle information, to deliver comprehensive and interactive automotive online resources to the Hispanic community. Univision.com enters 2006 with an enhanced Autos section that offers new interactive tools and expanded content, allowing visitors to conduct extensive research for their next car purchase. The enhanced Autos section on Univision.com now includes detailed vehicle descriptions and comprehensive comparison charts for new makes and models. The expanded relationship with Kelley Blue Book enables Univison.com visitors to obtain accurate automotive data on pricing, descriptions and specifications of new cars.
“Our expanded deal with Kelley Blue Book has produced premium content and cutting- edge tools that enable Univision.com to provide pertinent, all-inclusive information that consumers need when making educated car purchasing decisions,” said Javier Saralegui, President, Univision Online. “Univision.com, the most visited Spanish- language website in the U.S., now leads the industry as the first website to offer a comprehensive new auto resource in Spanish.”
“The timeliness and accuracy of our new vehicle pricing and data make us an ideal choice for the expansion of Univision.com’s enhanced Autos section,” said Steve Moretti, Vice President of Business Development & Partnerships at Kelley Blue Book. “Univision Online’s choice to use our data for their new content and tools reinforces our mutual commitment to better serve the Spanish-speaking community through the Internet.”
Univision Online’s relationship with Kelley Blue Book and the greatly expanded Autos section on Univision.com give Hispanic consumers the Internet’s most valuable information resource for comprehensive online vehicle research.
About Univision Online
Univision Online, Inc. is the interactive division of Univision Communications Inc. (NYSE: UVN), the premier Spanish-language media company in the United States. Univision Online owns and operates the premier Spanish-language Internet destination in the U.S., located at www.univision.com, and is a wholly owned subsidiary of Univision Communications Inc. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 19.8% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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