03-01-2006

Printable Version

During its very first sweeps period included in the Nielsen Television Index ratings service, the Univision Network out-delivered at least one of the other four major broadcast networks among Adults 18-34 on 16 out of 28 nights, or a little more than half the entire sweeps period. In addition, it consistently bested NBC and its Olympic coverage among Adults 18-24 for the entire February sweeps.

Program Highlights

• The 2006 “Premio Lo Nuestro” Latin Music Awards aired its 18th annual edition on February 23rd and reached almost 11 million unduplicated viewers (P2+).

-Delivered its highest performance ever among Kids 2-11 and Teens 12-17 and the second highest performance among total viewers (P2+), Adults 18-34 and Adults 18-49.

-Was the highest rated program on the Univision Network among Households and key demographics during the February sweep.

• The first season of “Bailando Por Un Sueño” (Dancing for a Dream), a phenomenal ratings winner for Univision on Sunday nights since its premiere on January 15th 2006, aired its finale on Sunday, February 23rd.

-On finale night (up against ABC’s “Dancing With The Stars” finale and the final telecast of NBC’s “Winter Olympics”), Univision ranked as the third most-watched network among Adults 18-34 (with 2.0 million viewers) and Kids 2-11 (879,000), beating both NBC and CBS from 8pm-11pm.

-It also beat NBC, CBS and FOX as the second most-watched network among Adults 18-34 between 10pm-11pm.

-The 2.0 million Adult 18-34 viewers on this night was the program’s best performance.

-“Bailando’s” finale helped Univision achieve its highest Sunday night (7pm-11pm) performance ever in the history of the network among Adults 18-34 and Adults 18-49.

• Univision set a record with its 7pm novela, “Piel de Otoño” (Autumn Love), which ended on Friday, February 17th, becoming Univision's highest 7pm novela of all time among Adults 18-34 (1.3 million) & Adults 18-49 (2.2 million).

• Univision’s nightly network news program “Noticiero Univision” delivered its highest Adult 18-34 and Adult 18-49 performance compared to any February sweep.
Source: NTI (2/2/06-3/1/06), NHTI for previous year’s comparisons.
Locally, Univision stations enjoyed equally impressive results.

• For Adults 18-34, KMEX in LA and KUVN in Dallas were #1, beating all competition in several key dayparts: Mon-Sun 6am-2am, Primetime, early news and late news, and daytime.

• KDTV in San Francisco also took the #1 slot in daytime and WGBO in Chicago tied for the #1 spot during early fringe.

Source: NSI (2/2/06-3/1/06).

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com.  Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.