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Univision Launches New Children’s Programming Block “Planeta U”
Award-Winning Programs, Tips, and Games Instill Pride in Hispanic Culture and Raise Environmental Awareness
Miami, FL -- The Univision Television Network announced today the launch of “Planeta U” (Planet U), an educational and informational (E/I) programming block to appeal to kids of all ages, from pre-school to high school. This safe zone for all young viewers airs on Saturday mornings from 8:00–11:00 a.m. ET/PT (7:00–10:00 a.m. Central) on the Univision Network, starting April 5, 2008.
“Planeta U” offers an exciting line-up of shows including: “Dora the Explorer”, “Go Diego, Go!”, and the return of “Pinky Dinky Doo” for preschoolers; “Jakers!” which focuses on building relationships between children and adults, for children 4 to 8 years old; “Inspector Gadget’s Field Trip”, featuring live-action geographical footage showcasing foreign lands, for children 8 to 12 years old; and “Beakman’s World”, with its comical demonstrations of experiments and scientific concepts, appealing to teenagers 13 to 16 years old.
Built around these extremely popular award-winning shows, this innovative programming block includes segments that promote literacy, reading, problem-solving skills, respect for others, self esteem, and pride in the Hispanic identity. In addition, a segment titled “Hoy en la Historia” (Today in History) will reveal historically relevant facts in creative ways. Finally, a host of Hispanic celebrities including recording artists Juanes, Fanny Lu, Jenni Rivera, and Olga Tañón, among many others, will share inspiring, thought-provoking messages as well as eco-friendly tips urging Univision’s young viewers to make a positive difference in our environment.
“Univision’s longstanding commitment to its viewers is to provide relevant programming that educates and informs. ‘Planeta U’, with its stellar line-up of children’s programming, does just that,” said Otto Padrón, senior vice president of programming and promotions, Univision Network. “We hope that ‘Planeta U’ will inspire children and their parents to take pride in their Hispanic heritage as well as play an active role in positively impacting the environment. Our slogan ‘Tu Planeta…Tu Vida… Tu Mundo’ (Your Planet…. Your Life….Your World) reaffirms our goals.”
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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