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Univision’s 2nd Annual “Premios Juventud” Even Bigger than the First.
Attracts more total viewers and +50% more teens than last year
Miami, FL -- The second edition of “Premios Juventud,” the Univision Network’s award show celebrating the preferences of this country’s Hispanic youth, aired to a record-breaking audience of viewers of all ages. The music and celebrity filled 3 hour broadcast drew more viewers than its highly successful first outing to become the second most-watched special of the year in any language among Hispanics, surpassed only by Univision’s perennial ratings blockbuster, the “Premio Lo Nuestro a la Música Latina” Latin music awards.
Beating all other more established awards shows such as the Academy Awards, the Golden Globes, and both the Billboard and Latin Billboard Music Awards, “Premios Juventud” and its fast-paced, hip and unconventional style scored an impressive 23.5 rating among Hispanic Households and was watched by 4.8 million viewers. Posting a 12.8 rating among young Hispanic viewers age 12-34, the broadcast also attracted nearly three times the Hispanic audience of the 2005 MTV Video Music Awards.
Among teens, its 9.6 rating represents a +50% increase over last year’s telecast.
Attesting to the power of Univision specials, the 2005 “Premios Juventud” Awards pushed the network to the #4 position for the entire evening’s primetime among all adults 18-34, regardless of language, on the first Thursday night of the new season.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 66 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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