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Galavisión to the Rescue with Debut of “Moda al Rescate” Thursday, February 7
Complete Style Makeover Show Goes Beyond Wardrobe
Miami, FL -- Galavisión, the nation’s leading Spanish-language cable network, will premiere “Moda al Rescate” (Fashion to the Rescue), an inspiring new show that gives a deserving viewer a complete head-to-toe makeover, on Thursday, February 7th at 10pm ET/PT (9pm Central).
“Moda al Rescate” is the first reality/makeover show created specifically for Hispanic audiences. The program focuses on “style-challenged” real people who have recently experienced a life-changing event such as first-time motherhood or starting a new job. Host Dayana Garroz and two professional “fashionistas” go into the viewer’s home armed with wardrobe advice and a wealth of fabulous style tips. Each episode will feature experts on make-up, clothes, hair, accessories, as well as poise and confidence. The result? A fashionable and fun transformation that will give viewers a thoroughly entertaining look at how to not only look their best, but feel their best, too.
“Moda al Rescate” is hosted by international personality Dayana Garroz, who has made a career covering the high profile world of style from the hottest fashion runways to the most glamorous red carpet events. Joining Garroz on the rescue team are noted style coaches Daniel Lombardi and J.R. Martínez, both of whom have worked with numerous celebrities and models in the entertainment and fashion industries.
“We’re extremely excited about the launch of our first makeover and lifestyle program in prime time,” commented Joanne Lynch, Senior Vice President General Manager of Galavisión. “Especially when we can give viewers programming that can directly improve their lives while providing advertisers with a terrific new integration vehicle for connecting with dynamic Hispanic consumers.”
Initial sponsors enjoying organic product integration in the program include Saturn, which features an all new 2008 VUE in every episode, as well as Maybelline New York and Garnier, who provided the make-up and hair products used in each makeover. Each episode of “Moda al Rescate” will receive encore presentations every Saturday and Sunday from 11:30am-12pm ET/PT (10:30-11am Central).
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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