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Univision Blows Competition Away with Explosive February Sweep Results
Spanish-language network ranks as one of the top four broadcast networks in the country for most of February
Miami, FL -- Univision Communications Inc. (NYSE: UVN), the leading Spanish-language media company in the U.S., today announced that during the February Sweep, the Univision Network delivered its best primetime Sweep performance ever among Hispanic Adults 18-49 and 18-34. Compared to the last February Sweep, Univision increased its viewership 36% among Hispanic Adults 18-49 and 53% among Hispanic Adults 18-34.
Consistently the 5th ranked network overall in primetime, Univision increased its ranking to become one of the top 4 networks among Adults 18-34 (whether Hispanic or non-Hispanic) on 19 of the 28 nights in February. In fact, Univision was the #1 Network in the country in any language among Adults 18-34 on four nights in February. In addition, Univision alone attracted more Hispanic Adults 18-49 and 18-34 than the primetime Hispanic audiences of the seven English-language broadcast networks and Telemundo combined during the February Sweep.
Univision’s novelas also boasted record results during the February Sweep. Univision's primetime novela block audience increased 51% among Hispanic Adults 18-49 as compared to last year. Moreover, Univision delivered more than four times Telemundo’s Hispanic Adult 18-49 primetime audience and almost five times Telemundo’s Hispanic Adult 18-34 primetime audience.
“The February Sweep was a tremendous success for Univision, as the Network delivered its best primetime sweep performance ever,” said Alina Falcon, Executive Vice President and Operating Manager, Univision Network. “Univision is not only the undisputed leader in Spanish-language television – as the Network continues to increase its audience, it is challenging the Big 4 English-language networks for overall viewership. We are thrilled with these results and are eager to continue delivering the highest quality programming to the growing U.S. Hispanic community.”
Univision’s live, 3-hour broadcast of its music awards show “Premio Lo Nuestro” 2005 on February 24th delivered more 18-34 year old viewers than ABC and FOX, regardless of language, and more 18-49 viewers than FOX. Premio Lo Nuestro was the most-watched special in English- and Spanish-language television history among Hispanic Adults 18-49, delivering 2.3 million more Hispanic Adults 18-49 than the 2005 Academy Awards, which also aired during the February Sweep on ABC. Premio Lo Nuestro, not the Super Bowl, was the #1 program during the February 2005 Sweep among Hispanic Adults 18-49, outdelivering its 2004 broadcast by 21%.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 80% of U.S. Hispanic Households; Univision Television Group, which owns and operates 27 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 33 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
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Brooke Morganstein/Amy Cohen
Citigate Sard Verbinnen
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