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Univision’s Spanish-Language Presidential Forum Outdraws English-Language Debates Two-To-One
Nearly Twice as Many Adults 18-49 View Univision’s Forum as ABC, CNN, Fox News Channel, and MSNBC Debates
Miami, FL -- Univision’s historic Democratic Presidential Candidate Forum held last night was seen by 4.6 million viewers, according to Nielsen Fast National Ratings, versus an average reach of 4.3 million viewers set by this year’s English-language debates on ABC, CNN, Fox News Channel, and MSNBC. Among Adults 18-49, Univision’s average audience level was nearly double the average audience for all previous presidential debates this year (1,270,000 vs. 655,000).
Furthermore, among Adults 25-54, the Univision Forum had a viewership advantage over the English-language debates of +49% (1,170,000 vs. 787,000).
“The enormous audience that tuned in to witness this historic event just goes to prove that Hispanics are eager to hear the presidential candidates speak directly to them about the issues they care most about – issues that are both unique to their community and impact the nation as a whole. The incredible response to and interest in this event underscores the increasing importance and power of the Hispanic community in the U.S. and the fact that it will play a huge role in shaping our country’s future,” said Joe Uva, CEO, Univision Communications Inc. “Univision is proud to ensure the Hispanic community in this country is informed, educated, and empowered.”
The strong political interest among the country’s younger skewing Hispanic population was evidenced by the percentage of viewers under 50. While nearly 60% of Univision’s audience was Adults 18-49, the English-language network debates were comprised of less than 30% in this important segment. In addition, the median age of the Univision Forum viewer was 36 while the English-language networks’ viewer was 61.
In local markets, the Univision Presidential Forum attracted more Adults 18-49 in New York, Los Angeles, Chicago, Dallas and San Francisco than the average audience for all previous presidential debates this year on ABC, CNN, Fox News Channel, and MSNBC. The same was true in Miami and San Antonio among Households.
Univision Communications Inc.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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