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Telefutura Delivers Highest Audience Levels in Network’s History
Network ranks #2 to sister network Univision in total day among Hispanic adults 18-34
Miami, FL -- Univision Communications Inc. (NYSE: UVN), the leading Spanish-language media company in the U.S., today announced that the TeleFutura Network delivered its highest quarterly audience levels since its premiere among Adults 18-49, Adults 18-34, Hispanic Household and Viewers 2+ in five key dayparts: primetime, total day, daytime, early fringe, and weekend daytime. Among Hispanic Adults 18-34, TeleFutura ranked as the #2 Spanish-language broadcast network, behind sister network Univision, in total day, daytime, early morning, early fringe and weekend daytime. TeleFutura also outdelivered Telemundo for the fourth consecutive quarter in daytime among Hispanic Adults 18-49 with a 110% advantage. This is a significant feat, considering when TeleFutura launched in 2002 it delivered less than half of Telemundo’s daytime audience.
“The sensational fourth quarter ratings reflect the solid rise of TeleFutura’s popularity as we enter our third year on the air,” said Alina Falcon, Executive Vice President and Operating Manager, TeleFutura Network. “As we continue to develop a powerful connection with our dedicated viewers by providing them with more choices for high-quality programming, TeleFutura is poised to overtake Telemundo in the Spanish-language media landscape.”
During the 2004 fourth quarter, TeleFutura’s Adult 18-49 audience grew 34% in primetime and 40% sign-on to sign-off, while its Adult 18-34 audience grew 41% in primetime and 46% sign-on to sign-off, compared to the 2003 fourth quarter. Since its debut, TeleFutura has increased its primetime audience by 153% among Hispanic Adults 18-49 and by 181% among Hispanic Adults 18-34.
“Futbol Liga Mexicana,” Mexican League soccer matches, drew huge audiences to TeleFutura in November and December, with quarterfinal, semifinal and final matches ranking as the four highest rated programs of all time on TeleFutura among Hispanic Adults 18-49 since the Network’s launch. TeleFutura was the #2 network in primetime in any language, behind sister network Univision, among Hispanic Adults 18-49 on the nights that those games aired.
Perennial favorites, including smash hit “Escándalo TV,” and primetime game show blockbluster “100 Mexicanos Dijeron” delivered record setting quarterly performances, increasing their Adult 18-49 audiences by 55% and 40% respectively, over third quarter 2003. Similarly, TeleFutura’s hit primetime movie block “Cine de las Estrellas” grew its Adult 18-49 viewership 32% over last year.
NOVEMBER SWEEPS
Sign-on to Sign-off
- TeleFutura’s success is evident throughout the day -- TeleFutura’s Hispanic Adult 18-49 total day audience grew 35% in Los Angeles, 15% in Miami, 26% in Houston, 7% in Dallas, 84% in Fresno, 6% in San Francisco, 64% in Tucson, and 67% in Sacramento as compared to the 2003 fourth quarter.
- TeleFutura is also #2 to sister network Univision for total day among Hispanic Adults 18-49 in Los Angeles, Houston, Dallas, Fresno, and Tucson (tied).
- TeleFutura’s Escandalo TV also delivered significant increases, as viewership grew 63% in Los Angeles, 67% in San Francisco, 38% in Houston, 20% in Dallas, 93% in Sacramento, and by triple digits in Tucson and Fresno among Hispanic Adults 18-49.
Primetime
- TeleFutura’s primetime block of game shows, variety shows and top Hollywood movies, in contrast to novelas airing on the other Spanish language stations, has boosted its audience levels. As compared to the 2003 fourth quarter, TeleFutura’s Hispanic Adult 18-49 audience grew 46% in Fresno, 36% in Dallas, 34% in Los Angeles, 19% in San Francisco, 16% in Houston, 14% in Tucson, and 100% in
Sacramento.
- “100 Mexicanos Dijeron,” the Spanish Language “Family Feud” game show, continues to post tremendous ratings growth among Hispanic Adults 18-49 as viewership increased by 33% in Los Angeles, 40% in San Francisco, 23% in Dallas, 10% in Houston, and 38% in Fresno and Sacramento.
Morning
- TeleFutura’s morning novelas provide a popular alternative to many Spanish-language morning news programs. TeleFutura ranks #2 only to Univision’s Despierta America among Hispanic Adults 18-34 in Los Angeles, San Francisco, Dallas, Houston, Tucson, and Fresno.
- As compared to Telemundo, TeleFutura’s morning programming in Los Angeles, San Francisco, and Sacramento delivered ratings at least 50% greater among Hispanic Adults 18-49.
The TeleFutura Network was created to provide a new range of viewing choices to U.S. Hispanics of all ages. TeleFutura counter-programs existing Spanish-language television networks, airing alternative genres during nearly every daypart. For example, TeleFutura broadcasts hit movies against primetime novelas, first-run talk shows against daytime novelas, and original novelas against news and talk shows.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 80% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
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Brooke Morganstein/Amy Cohen
Citigate Sard Verbinnen
212-687-8080
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