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Galavisión Tops All Previous Total Day Audience Records in Fourth Quarter
Beats all other Spanish- and English- language cable networks in primetime among Hispanic adults 18-34
Miami, FL -- Univision Communications Inc. (NYSE:UVN), the leading Spanish-language media company in the U.S., today announced that during the 2004 fourth quarter, the Galavisión Network delivered its largest total day audience in its history. The #1 Spanish-language cable network posted an increase of 4% among Hispanic Adults 18-49 and experienced notable viewership increases in early fringe, late night, and weekend. Galavisión outdelivered all other 15 measured Spanish-language cable networks combined in total day by 23% and 25% among Hispanic Adults 18-49 and 18-34, respectively. In addition, Galavisión was the #1 cable network in any language among Hispanic Adults 18-34 during primetime.
“By any measure, the fourth quarter of 2004 was outstanding for Galavision,” said Joanne Lynch, Senior Vice President and General Manager, Galavisión. “As we begin the new year, our focus remains on widening the appeal of our existing programming by offering exclusive news and entertainment specials as well as the most popular soccer tournaments to our dedicated audience.”
Galavisión continued to entertain its audiences with the best in soccer programming, as Futbol Liga Mexicana’s (FLM) “Torneo De Apertura” quarter final match on November 24, 2004, delivered the Network’s largest audience ever among Hispanic Adults 18-49. That night, Galavision ranked #2, behind Univision, in all of Spanish-language television among Adults and Men 18-34. Both FLM and Galavision’s soccer tournament FIFA Futsal, delivered more Men 18-49 than any other live soccer property on cable, beating all of Fox Sports en Español’s soccer tournaments.
In the fourth quarter, Galavisión aired over 94 hours of special programming, including a sports tournament, documentary series, various musical specials and the U.S. presidential debates. Galavisión’s live broadcast of the presidential debate on October 8, 2004, was not only the highest rated special of the quarter, but also the highest rated news special in the Network’s history. Additionally, viewership of the annual Acafest Musical Specials, which aired October 5-30, 2004, increased 90% among Adults 18-49 since it debuted on the network in 2001. Galavisión’s El Chavo Marathon on November 13, 2004, was the Network’s highest rated comedy special of the year, achieving a 6% Adult 18-49 viewership increase over last year.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 80% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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Brooke Morganstein/Amy Cohen
Citigate Sard Verbinnen
212-687-8080
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