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New Year’s Eve Special “Escandalo de Año Nuevo” Delivers Highest Ratings Ever
Makes TeleFutura number one Spanish-language network in major markets
Miami, FL -- The TeleFutura Network announced today that “Escándalo de Año Nuevo”, the New Year’s Eve special edition of its popular daytime talk and entertainment show “Escándalo TV,” delivered its highest performance ever with an impressive 40% increase among Hispanic Households over last year’s broadcast, according to the Nielsen Hispanic Television Index (NHTI). The show aired live from 12:00 pm to 7:00 pm ET on December 31, 2005.
This is the fourth year of the popular New Year’s Eve special on TeleFutura, which garnered a 5.3 rating among Hispanic Households nationwide versus the previous year’s 3.9 rating. In addition, the special delivered an impressive 873,000 total Hispanic viewers (P2+), a 22% increase over last year’s 713,000 viewers.
“Escándalo de Año Nuevo” also delivered 44% more Hispanic Adults 18-34 and 21% more Hispanic Adults 18-49 than Telemundo’s programming in the same time period.
In addition, according to the Nielsen Hispanic Station Index (NHSI), the show nabbed the number one slot in Spanish-language television in key local markets, including New York with an impressive 11.7 average Hispanic Household rating, soundly beating out Telemundo’s 3.4 HH rating during the same time period. In Los Angeles, the program garnered a significant 10.3 average Hispanic Household rating and delivered the most Hispanic Adult 18-49 viewers in its time period with 157,000 versus Telemundo’s 4.5 Household rating and 89,000 Hispanic Adult 18-49 viewers. In Chicago, it obtained the highest average Hispanic Household rating at 8.5, 42% higher than Telemundo’s 6.0.
“We’re delighted so many viewers turned out to watch the star-studded celebration on ‘Escándalo de Año Nuevo,’ making it our most successful edition yet,” said Bert Medina, Senior Vice President and Operating Manager of TeleFutura. “Our unprecedented ratings success demonstrates that our programming engages Hispanic viewers by providing an alternative not found on the other networks.”
The 7-hour high-energy special which was broadcast live from Miami and via satellite from New York, Los Angeles, Mexico and Puerto Rico was a non-stop music-filled, celebrity extravaganza with 53 musical performances. The ever-popular Charytín, her co-hosts Marisa del Portillo and Felipe Viel and special guest Mexican novela star Maribel Guardia, bid farewell to 2005 with visits from some of the biggest names in Latin entertainment. Guest appearances included Reggaetón stars Daddy Yankee, Ivy Queen and Wisin & Yandel; such popular singers as Christian Castro, Gloria Trevi, Mariana Seoane, and Anais; and novela stars Victoria Ruffo, Ninel Conde and Jorge Salinas.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 19.8% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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Tanya Pushkine Rojas
Univision Communications Inc
212-455-5336
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