 |
Univision Presents "Entérate…¡Vive Tu Vida!" March 24th
Miami, FL -- (NYSE:UVN) — Univision, in partnership with the National Alliance for Hispanic Health (the Alliance), will broadcast a half-hour special, “Entérate…¡Vive tu Vida!” (Lead a Healthy Life…Get the Facts!) hosted by “Despierta América’s” (Wake Up America) Raúl González on Saturday, March 24 (check local listings for time). The special will encourage families to take control of their health by educating and empowering themselves to make healthier lifestyle decisions. The program will highlight nutritional choices as well as activities that families can do together to maintain an active lifestyle.
“I am proud to join leading health experts and my Univision colleagues to give our viewers practical ideas and advice on living a healthy life,” said González. “My recent battles with health issues have given me a new perspective on the value of being healthy from an early age.”
“Entérate…¡Vive tu Vida!” will feature interviews with Lili Estefan, legendary host of the hit entertainment show “El Gordo y La Flaca” (The Scoop and The Skinny), Fernando del Rincón, host of “Primer Impacto” (First Impact), and Univision Radio’s Dr. Aliza. Estefan, Rincón and Dr. Aliza will share their personal insights and individual approaches for healthy living, including regular physical activity.
“Making movement a daily part of your life is one of the most important steps you can take for you and your family’s health,” said Dr. Jane L. Delgado, President and CEO of the Alliance. “Univision’s ‘Entérate…¡Vive tu Vida!’ special reminds us that people of all ages and sizes can make physical activity a part of their daily lives — and have fun doing it! Dance, learn a new activity, take a walk with family or friends...there are hundreds of great ways to get up and get moving for your health!”
“Entérate…¡Vive tu Vida!” will also address cultural misperceptions related to disease and treatment, and reinforce the value of regular medical check-ups, immunizations and prenatal care. The special will educate viewers on the importance of following a treatment plan that includes prescription medicines.
As part of “Entérate…¡Vive tu Vida!,” Univision Communications Inc. has joined the Alliance as national media sponsor of ¡Vive tu vida! Get Up! Get Moving! ™ to bring active lifestyle celebrations to 10 cities across the country in 2007. You can get more information on these events and making movement a part of your daily life by calling the Alliance toll-free at 1-866-783-2645.
“Salud es Vida…¡Entérate!” is a national effort designed to raise awareness, increase knowledge and encourage positive health decision-making. The initiative utilizes Univision’s diverse media assets to educate its audience on health issues and promote primary prevention, habits of healthy living, access to care and disease-specific prevention and treatment.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 87% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
About the National Alliance for Hispanic Health
The National Alliance for Hispanic Health is the nation's foremost source of information and trusted advocate for the health of Hispanics in the United States. The Alliance represents thousands of Hispanic health providers across the nation providing services to more than 14 million each year, making a daily difference in the lives of Hispanic communities and families. For more information on Hispanic health and well being, visit http://www.hispanichealth.org or call toll free at 1-866-783-2645.
|
