05-22-2008

Printable Version

May 2008 Sweep-to-date (04/24/2008-05/20/2008)
27 Days Reporting
Highlights

• In the May 2008 Sweep period, TeleFutura increased its  average broadcast prime audience by strong margins among key demographics versus the same period in 2007:
 
o Total Viewers  2+  +25% (697,000 vs. 559,000)
o Adults 18-24   +75% (100,000 vs. 57,000)
o Adults 18-34  +38% (259,000 vs. 188,000)
o Women 18-34   +30% (87,000 vs. 67,000)
o Men 18-34   +43% (172,000 vs. 120,000)
o Adults 18-49   +25% (452,000 vs. 362,000)
o Women 18-49   +25% (158,000 vs. 126,000)
o Men 18-49   +24% (294,000 vs. 237,000)
o Persons 12-34   +31% (299,000 vs. 228,000)

• In the same period, Telemundo reported audience declines among several key demographics that included: Persons 2+ (-1%), Adults 18-24 (-14%), Adults 18-34 (-5%), Men 18-34 (-24%), Adults 18-49 (-2%), Men 18-49 (-13%), and Persons 12-34 (-10%).

• In overall primetime, TeleFutura delivered more male viewers than its closest S-L competitor, Telemundo:

TeleFutura Telemundo TF % Adv.
Men 18-34 172,000 122,000 +41%
Men 18-49 294,000 227,000 +30%

• TeleFutura is currently one of the youngest broadcast networks in primetime with an estimated median age of 34.

• TeleFutura’s primetime movie block “Cine De Las Estrellas” delivered its highest May sweep performance ever among Persons 2+, Adults, Men and Women 18-49.

• Versus the May 2007 Sweep period, TeleFutura’s primetime movie block “Cine De Las Estrellas” averaged more  viewers among key demographics including Persons 2+ (+32%), Adults 18-34 (+57%), Men 18-34 (+73%), Women 18-34 (+34%), Adults 18-49 (+38%), Men 18-49 (+42%), Women 18-49 (+30%), and Persons 12-34 (+52%). 

• TeleFutura’s Network debut of “Troy” on May 1st, 2008 (broadcast on “Cine De Las Estrellas”) delivered impressive audience levels among key demographics:

o Persons 2+ (1.1 million), Adults 18-49 (804,000), Adults 18-34 (448,000), Men 18-49 (543,000) and Men 18-34 (317,000).
o ‘Troy’ attracted more Men 18-34, Men 18-49, Adults 18-34 and Adults 18-49 than Telemundo’s primetime novela block from 8p-11p and for the entire night (7p-11p).
o ‘Troy’ is currently TeleFutura’s highest-rated film among Men 18-49 and second-highest among Men 18-34 and Adults 18-49 in the current season 2007/2008.
o  ‘Troy’ is TeleFutura’s highest-ranked movie of all-time among Men 18-49 (1/14/2002 through 5/20/2008) on any Thursday night which continues to be one of the most competitive nights on television.

• TeleFutura’s special “Muerte a Gruperos: Terror en la Música” airing on Friday, May 16th, 2008 from 10pm-11pm:

o Delivered nearly 1 million Persons 2+ and nearly half a million Adults 18-49
o Beat its closest competitor, Telemundo, for the entire hour, among Men 18-34 and Men 18-49
o Produced double-digit and triple-digit audience increases for the time period across all key demographics: Persons 2+ (+64%), Adults 18-49 (+50%), Women 18-49 (+107%), Women 18-34 (+59%) and Men 18-34 (+29%).

Source: Nielsen Media Research, NTI (04/24/2008-05/20/2008) Broadcast Prime Time M-Sat 8p-11p, Sun 7p-11p.  Live+SD.

Locally, TeleFutura stations enjoyed equally impressive May Sweep results:

Highest May Sweeps Ever
• In New York, TeleFutura posted its highest ratings in May Sweeps history in primetime and total day among Adults 18-34, Adults 18-49, Men 18-34 and Men 18-49.
• In Dallas, TeleFutura posted its highest ratings in May Sweeps history in primetime and total day among Households, Adults 18-34, Adults 18-49, Men 18-34, Men 18-49 and Total Viewers 2+.

Note: May’04 - May’08 LPM ratings for New York and May’06 - May’08 LPM ratings for Dallas.
Primetime definition: Mon-Sat 8P-11P/Sun 7P-11P ET/PT; Mon-Sat 7P-10P/Sun 6P-10P CT.  Total day definition: Mon-Sun 6A-2A.

Primetime Highlights
• TeleFutura was the #2 Spanish-language station during primetime, contending with Telemundo, in the following markets:
o Adults 18-34: Los Angeles, New York (tie), Chicago, and Dallas
o Adults 18-49: Los Angeles, Chicago (tie), and Dallas
o Men 18-34: Los Angeles, New York, Houston, Chicago, Dallas, and San Francisco
o Men 18-49: Los Angeles, Houston, Chicago, Dallas, and San Francisco
o Teens 12-17: Los Angeles, New York, Chicago (tie), and Dallas
• TeleFutura’s primetime posted impressive double and triple-digit viewership increases year-to-year in the following markets:
o Adults 18-34: Los Angeles (+10%), New York (+80%), Dallas (+133%), and San Francisco (+50%)
o Adults 18-49: New York (+40%), Dallas (+175%), and San Francisco (+33%)
o Men 18-34: New York (+140%) and Dallas (+186%)
o Men 18-49: New York (+100%), Dallas (+167%), and San Francisco (+25%)
o Total Viewers 2+: Los Angeles (+14%), New York (+25%), Dallas (+133%), and San Francisco (+50%)
o Teens 12-17: Los Angeles (+25%), Chicago (+100%), and Dallas (+200%)

Primetime definition: Mon-Sat 8P-11P/Sun 7P-11P ET/PT; Mon-Sat 7P-10P/Sun 6P-10P CT.
 
Daytime Highlights
With the success of “Escándalo TV” (Showbiz TV) and “Veredicto Final” (Final Verdict), TeleFutura rivaled Telemundo in daytime among key demographic groups in many markets. 
• “Escándalo TV” made TeleFutura the #2 Spanish-language station in the following markets during its time period:
o Households: Los Angeles, New York, Miami, Houston, Chicago, Dallas (tie), San Antonio, San Francisco (tie), and Sacramento
o Adults 18-34: Los Angeles, New York, Houston, Chicago (tie), and San Francisco (tie)
o Women 18-34: Los Angeles, New York, Houston, and San Francisco (tie)
• TeleFutura’s “Escándalo TV” also enjoyed year-to-year viewership increases in many markets:  Among Households in Los Angeles (+22%), New York (+14%), Miami (+14%), San Antonio (+63%), and among Adults 18-34 in Los Angeles (+100%), New York (+50%), and San Francisco (+50%).
• The verdict is in!  More viewers watched TeleFutura’s popular court show “Veredicto Final” than Telemundo during its time period, making TeleFutura the #2 Spanish-language station among:
o Households: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco, and Sacramento
o Adults 18-34: Los Angeles, New York, Houston, Chicago, and Dallas
o Adults 18-49: Los Angeles, New York, Houston, Chicago, Dallas, and Phoenix (tie)
Source: Nielsen Station Index, May Sweeps, 2004-2008, 2008 reflects 4/24/2008-5/20/2008, Live Ratings.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.