 |
Univision Beats ABC, CBS, NBC and FOX on 14 Out of 28 Nights in the May Sweep
Miami, FL -- MAY 25, 2006 (NYSE: UVN) – During its second sweep period included in the Nielsen Television Index ratings service, the Univision Network out-delivered at least one of the other four major broadcast networks among Adults 18-34 on 14 out of 28 nights, or half the entire sweep period. In addition, among total viewers (P2+), Adults 18-24, Adults 18-34 and Adults 18-49, Univision finished the May 2006 sweep as the 5th ranked broadcast network in prime time. The network also delivered its second highest Adult 18-49 prime time audience performance compared to any May sweeps period.
Sweep Overview
• During the May 2006 sweep, Univision was the #2 most-watched broadcast network among Adults 18-24 in the Monday-Friday 8-9p and Monday-Sunday 8-9p time period, consistently beating ABC, CBS, NBC, UPN, and WB. Among Adults 18-34, Univision was the fourth largest broadcast network in the Monday-Friday 8-9p hour, and during Monday-Sunday Univision ranked #5.
• Univision out-delivered Telemundo by more than four times the total viewers (P2+), 3,355,000 vs. 829,000, and nearly four times the Adult 18-34 and Adult 18-49 primetime audiences, 1,080,000 vs. 276,000 and 1,922,000 vs. 501,000 respectively.
• On Wednesday, May 24, the last night of the sweep period, Univision was the #3 ranked broadcast network among Adults 18-24, Adults 18-34, Kids 2-11 and Teens 12-17, beating CBS, NBC, UPN, and WB according to Nielsen Fast Affiliate overnight ratings.
Program Highlights
• 5.3 million viewers (2+) watched the suspense-filled finale of the second edition of “Bailando Por Un Sueño” (Dancing for a Dream) on Sunday, May 7th. It was the highest rated telecast of the emotionally charged dance competition featuring real people paired with celebrities dancing their way to fulfilling a worthwhile, very personal dream for them and their loved ones.
Additionally on finale night, Univision was the third ranked broadcast network among Adults 18-34, Teens 12-17 and Kids 2-11, beating CBS, NBC and WB.
• Following the tremendous Sunday night success of the first two editions of “Bailando Por Un Sueño,” Univision debuted “Reyes De La Pista” (Kings & Queens of the Dance Floor) on May 14th. Nearly 4 million viewers (2+) tuned in to watch past winners of “Bailando Por Un Sueño” I & II in an exciting championship dance-off in its premiere, including 2.3 million Adults 18-49, 1.3 million Adults 18-34 and 309,000 Teens 12-17.
• Lastly, “Bailando Por Un Sueño” and “Reyes De La Pista” helped Univision achieve a record Sunday night performance (7p-11p) during the May 2006 sweep compared to any May sweeps period among Total Viewers (2+), Adults 18-34, Adults 18-49, Teens 12-17 and Kids 2-11. (Compared to any sweeps period, this is the second highest Sunday night performance for Univision.)
• From 7p-11p on Sunday nights, Univision nearly doubled its audience levels in the May 2006 sweep as compared to the May 2005 sweep.
| Demographic |
May 2006 Sun 7-11p Avg |
% Growth Over '05 |
| Total Viewers 2+ |
3.7 Million |
+60% |
| Adults 18-34 |
1.3 Million |
+51% |
| Adults 18-49 |
2.2 Million |
+71% |
| Kids 2-11 |
524,000 |
+68% |
| Teens 12-17 |
268,000 |
+79% |
• With only one month on the air, “La Fea Más Bella” (The Prettiest Ugly Girl) is already delivering 3.9 million viewers (2+) and 2.2 million Adults 18-49 at 8pm.
Compared to the first month performance of “Rubí,” Univision’s second highest ranked novela of all time, “La Fea Más Bella” is delivering more viewers (2+), Adults 18-49 and Persons 12-34.
In addition, “La Fea Más Bella’s” Teens 12-17 audience levels are thus far higher than the first month performance of many of Univision’s top novelas of all time, “Amor Real,” “Rubí,” “La Madrastra,” and “Apuesta Por Un Amor.”
Source: NTI (4/27/06-5/24/06), NHTI for previous May sweeps periods.
2005-2006 Season Highlights Through 5-24-06
• On one out of every two nights during the season, Univision beat ABC, CBS, NBC, or FOX among Adults 18-34.
• Among total viewers (P2+), Adults 18-34 and Adults 18-49, Univision finished the 2005-2006 season as the 5th ranked broadcast network in primetime.
• Univision wrapped up the 2005-2006 season as the fourth largest broadcast network in primetime among Adults 18-24, beating NBC, UPN, and WB.
• Lastly, Univision out-delivered Telemundo nearly four times the total viewers (P2+), 3,614,000 vs. 1,017,000, and more than three times the Adult 18-34 and Adult 18-49 primetime audiences, 1,190,000 vs. 355,000 and 2,027,000 vs. 617,000 respectively.
Source: NTI* (09/19/2005-05/24/2006) Monday-Saturday 8-11pm, Sunday 7-11pm. *NHTI for Univision pre 12/26/2005 and pre 01/30/2006 for Telemundo.
Locally, Univision stations enjoyed equally impressive May sweep results.
• In Los Angeles, Univision’s KMEX was #1 in the market, beating all other stations among Adults 18-34 and Adults 18-49, in Primetime, Daytime, Early and Late News, and Total Day.
• Miami Households placed Univision’s WLTV in the #1 position during Primetime, Early News and Total Day.
• In Dallas, Univision’s KUVN was #1 in the market, beating all other stations among Adults 18-34 during Primetime, Total Day and Late News and, along with Adults 18-49, in Daytime and Early News.
• In San Francisco, Univision KDTV, was also #1 for Adults 18-34 in Daytime and #1 for both Adults 18-34 and Adults 18-49 in Early News.
• In Chicago, Univision’s WGBO, was also #1 for both Adults 18-34 and Adults 18-49 in Early News and Early Fringe.
Source: NSI (4/27/06-5/24/06)
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
|
