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WLTV-23 is the Most Watched Station in the Miami DMA
Miami, FL -- May 25, 2006 – In the May 2006 sweep period, Univision-owned station WLTV-23 is once again South Florida’s leading station. WLTV-23 ranked as the number one station in any language in total day, primetime and early fringe, and had the highest rated local newscast at 6pm and 11pm during the survey period of April 27-May 24, according to the Nielsen Station Index (NSI). Highlights include:
• From sign-on to sign-off (Monday-Sunday/6am-2am), WLTV-23 reigns as the top ranked station, averaging a 3.9 Household rating with a 9 share. WLTV-23 out-performed the second ranked station-the FOX affiliate WSVN- by 18%.
• Novelas such as “Peregrina” and “La Fea Màs Bella” (the Prettiest Ugly Girl), and the hit reality show “Bailando por un Sueño (Dancing for a Dream)- led WLTV-23 to the #1 spot in primetime (Monday-Saturday/8pm-11pm and Sunday/7pm-11pm), averaging over 103,000 Households nightly. The closest competitor WSVN, a FOX affiliate, averaged 9,000 fewer homes than WLTV-23.
• WLTV-23 continues to set the standard for excellence for local newscasts. At 6pm, “Noticias 23” is the #1 watched news program with a 6.7 NSI rating and an 11 share. “Noticias 23” (Monday-Sunday /11pm-1130pm) is the top rated late local news in the market, garnering a 6.3 NSI Household rating.
• WLTV-23 led the market in early fringe programming at 5pm with “Primer Impacto” (First Impact) averaging a 5.8 NSI Household rating. The closest competitor, WSVN, averaged 14,000 fewer homes.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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