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Telefutura Grows by Double-Digits in All Key Demos During February Sweep
Miami, FL -- TeleFutura has seen significant double-digit growth in primetime this February 2008 sweep period versus the February 2007 sweep among every major demo:
o +12% among Persons 2+ (708,000 vs. 633,000)
o +14% among Adults 18-34 (242,000 vs. 212,000)
o +13% among Adults 18-49 (445,000 vs. 394,000)
o +13% among Men 18-34 (152,000 vs. 135,000)
o +11% among Men 18-49 (273,000 vs. 245,000)
o +17% among Women 18-34 (90,000 vs. 77,000)
o +15% among Women 18-49 (172,000 vs. 150,000)
“Once again, TeleFutura’s unique mix of blockbuster Hollywood movies, original drama series, and special programming has resulted in another audience building sweep period,” said Bert Medina, senior vice president and operating manager, TeleFutura Network. “TeleFutura is clearly riding this growth momentum on its way to becoming America’s #2 Spanish-language network overall.”
In addition, TeleFutura is one of the youngest broadcast networks in primetime:
Network Median Age
UNIVISION 33
TELEFUTURA 34
AZTECA 34
CW 34
TELEMUNDO 37
FOX 43
MNT 44
ABC 49
NBC 49
CBS 53
Source: NTI. Feb’08 Sweep (01/31/08-02/27/08). Broadcast Prime M-Sat 8p-11p & Sun 7p-11p.
PROGRAM HIGHLIGHTS
• Thanks to the powerhouse performance of its weekly rotated series “Asi es la Vida” (That’s Life) and “Videos Asombrosos” (Amazing Videos), TeleFutura’s 10-11 p.m. time period has seen double-digit growth in the February '08 sweep vs. February '07 sweep in virtually every major demo:
o +17% among Persons 2+ (648,000 vs. 554,000)
o +22% among Adults 18-34 (266,000 vs. 218,000)
o +16% among Adults 18-49 (435,000 vs. 374,000)
o +13% among Men 18-34 (175,000 vs. 155,000)
o +10% among Men 18-49 (282,000 vs. 256,000)
o +44% among Women 18-34 (91,000 vs. 63,000)
o +30% among Women 18-49 (153,000 vs. 118,000)
o +21% among Kids 2-11 (68,000 vs. 56,000)
• TeleFutura's “Cine de las Estrellas” (All Star Movie) delivered strong audience growth in the February '08 sweep vs. February '07 sweep:
o +12% among Persons 2+ (797,000 vs. 709,000)
o +9% among Adults 18-34 (268,000 vs. 246,000)
o +13% among Adults 18-49 (508,000 vs. 448,000)
o +20% among Women 18-34 (103,000 vs. 86,000)
o +15% among Women 18-49 (194,000 vs. 169,000)
o +13% among Men 18-49 (314,000 vs. 279,000)
Source: NHTI (1/31/02 - 3/01/06), NTI (2/01/07 - 2/27/08), (1/31/08-2/27/08). Prime Time M-Sun 7p-11pm.
• The TeleFutura-produced primetime special “Con la Migra a sus Espaldas” (Border Patrol on Their Heels: Tales of the Famous) scored a ratings hit as it beat competitor Spanish-language network Telemundo’s “Pecados Ajenos” among the coveted Adult 18-49, Men 18-34 and Men 18-49 demographics:
Friday, February 15, 2008 10-11pm*
Live+SD
% Adv. TeleFutura Telemundo
Adults 18-49 +5% 549,000 522,000
Men 18-34 +65% 163,000 99,000
Men 18-49 +61% 330,000 205,000
Source: NTI, 2/15/08. *Based on program averages TeleFutura (10:01p-11p) and Telemundo (10:03p-11p), Live +SD.
Locally, TeleFutura stations enjoyed equally impressive February sweep results:
Highest Ever February Sweep
• TeleFutura posted the highest ever Household ratings in February sweep history during primetime in Los Angeles, New York, Miami, Dallas, San Antonio, and in total day in Miami, Dallas and San Antonio.
• TeleFutura in New York posted the station’s highest February viewership in primetime and total day among Adults 18-49, Adults 18-34, Men 18-49 and Men 18-34.
Note: Feb’02 to Feb’08 ratings included. Only people meter books are used for LA (Feb’05 – Feb’08), NY (Feb’05 – Feb’08), Dallas (Feb’06 – Feb’08)
Primetime definition: Mon-Sun 7P-11P ET/PT, 6P-10P CT; Total Day definition: Mon-Sun 6A-2A
Primetime Highlights
• Blockbuster movies made TeleFutura the #2 Spanish-language station during the “Cine de las Estrellas” time period, beating Telemundo, in the following markets:
• Persons 2+: Los Angeles, Houston, Chicago, and Dallas
• Adults 18-49: Los Angeles, Houston, Chicago, Dallas, and San Francisco
• Adults 18-34: Los Angeles (tie), Houston, Chicago, and Dallas
• Men 18-49: Los Angeles, New York, Houston, Chicago, Dallas, and San Francisco
• Men 18-34: Los Angeles, New York, Houston, Chicago, and Dallas
• Teens 12-17: Los Angeles, Houston, and Dallas
• Households: Los Angeles, Houston, Dallas (tie), and Sacramento
• TeleFutura’s “Cine de las Estrellas” posted impressive viewership increases year-to-year:
• Among Adults 18-49, “Cine de las Estrellas” saw viewership increases over last February in Los Angeles (+67%), New York (+60%), Chicago (+14%), Dallas (+75%) and San Francisco (+67%).
• Among Adults 18-34, “Cine de las Estrellas” saw viewership increases over last February in Los Angeles (+86%), New York (+80%), Dallas (+33%) and San Francisco (+67%).
• Among Total Viewers 2+, “Cine de las Estrellas” doubled its viewership from a year ago in Los Angeles, Dallas and San Francisco. “Cine de las Estrellas” also increased viewership over last February in New York (+50%) and Chicago (+20%).
• Among Households, “Cine de las Estrellas” doubled its viewership from a year ago in Los Angeles, San Antonio and Sacramento. “Cine de las Estrellas” also increased viewership over last February in New York (+38%), Miami (+92%), Chicago (+13%), Dallas (+63%) and San Francisco (+75%).
Primetime definition: Mon-Sun 7P-11P ET/PT, 6P-10P CT
Daytime Highlights
• TeleFutura’s popular daytime program “Escandalo TV” (Showbiz TV) beat Telemundo in Los Angeles, New York, Miami, Chicago, Houston, Dallas, San Antonio, Phoenix, San Francisco and Sacramento among Households, as well as among key demos Adults 18-34, Adults 18-49, and Persons 2+ in Los Angeles, New York, Chicago, Houston and Dallas.
• Among Households, “Escandalo TV” more than doubled its viewership over last February in Phoenix and San Francisco and posted impressive year-to-year increases in San Antonio (+86%).
Daytime definition: Mon-Fri 11am – 2pm ET/PT, 10am – 1pm CT
Source: NSI (1/31/08-2/27/08), Live Only
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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