11-30-2006

Printable Version

During the November 2006 sweep, TeleFutura’s Adult 18-49 audience grew an impressive +61% in primetime compared to November 2005, while its Adult 18-34 audience grew +62%. Much of TeleFutura’s primetime success can be attributed to its expanded library of Hollywood blockbuster movies, many premiering in Spanish for the first time on American television. In addition, it has seen significant audience growth for its specially produced Spanish-language version of the “Family Feud” game show, “¿Qué Dice la Gente?” as well as the introduction at 10pm of the original drama series produced exclusively for TeleFutura, the runaway primetime hit “Así es la Vida” (That’s Life).

	Telefutura			Telemundo
	Nov '05 Sweep	Nov '06 Sweep		Nov '05 Sweep	Nov '06 Sweep
	AA (000)	AA (000)	'06 vs. '05	AA (000)	AA (000)	'06 vs. '05
Households	349	463	+33%	663	642	-3%
Total Viewers 2+	573	814	+42%	1,047	1,019	-3%
Adults 18-34	206	333	+62%	392	319	-19%
Women 18-34	75	129	+72%	167	137	-18%
Men 18-34	132	204	+55%	225	183	-19%
Adults 18-49	337	543	+61%	627	577	-8%
Men 18-49	123	198	+61%	302	292	-3%
Women 18-49	214	345	+61%	326	285	-13%

Source:  NHTI, 11/2/06-11/28/06 vs. 11/3/05-11/30/05, Mon-Sun 7-11pm
“The sensational November sweep results reflect the success of our recent refinement to our counter programming strategy,” said Bert Medina, Senior Vice President and Operating Manager, TeleFutura Network. “Our new lineup has clearly established a powerful connection with our viewers by providing them with more programming choices than ever. I believe TeleFutura is now uniquely positioned to become America’s #2 Spanish-language broadcast network in every demo and daypart.”

Sweep Highlights

• On November 5th 2006, 1.5 million Hispanic Viewers (2+) & 1.0 million Hispanic Adults 18-49 tuned in to watch Charytín Goyco’s exclusive interview with the king of “ranchera” music, Vicente Fernandez in “Confesiones De Un Rey: Vicente Fernández” special.

• “Confesiones De Un Rey: Vicente Fernández” currently ranks as the highest-rated entertainment special of all time on the TeleFutura Network since its launch in 2002 among Hispanic Households and key Hispanic Viewers which include Persons 2+, Adults and Men 18-34 and 18-49.

• TeleFutura’s blockbuster movie showings of “Jurassic Park” on 11/5/06 and “The Mummy” on 11/9/06, both aired on “Cine De Las Estrellas,” are two of the highest-ranked feature films of all time among Hispanic Adults 18-49, delivering 1,159,000 and 978,000 viewers, respectively.

• “Jurassic Park” is currently the highest-ranked feature film of all time on the TeleFutura Network among Hispanic Men 18-49 (6.4 Rating/708,000 audience)

• TeleFutura currently ranks as the #2 Spanish-language network among Hispanic Adults 18-34, Hispanic Men 18-34 and Hispanic Men 18-49

	Adults 18-34	Men 18-34	Men 18-49
Telefutura	333,000	204,000	345,000
Telemundo	319,000	183,000	285,000
TF % Adv.	+4%	+11%	+21%

Local Highlights

In the country’s top three major markets, TeleFutura experienced double digit primetime growth in key demos, especially in the all important Hispanic Adult 18-49 segment:

• Los Angeles  +43%
• New York  +20%
• Chicago +14%

Additionally, TeleFutura stations rank #2 in these major markets:
• In Los Angeles, KFTR is the #2 station during primetime among Hispanic Adults 18-34 and 18-49. The TeleFutura affiliate has 70% more Hispanic Adult 18-34 viewers and 90% more Hispanic Adult 18-49 viewers than Telemundo.
• In Chicago, WXFT is the #2 station during primetime among Hispanic Adults 18-34 and 18-49. The TeleFutura affiliate has 90% more Hispanic Adult 18-34 viewers and 60% more Hispanic Adult 18-49 viewers than Telemundo.
Source: NSI (11/02/06-11/27/06)

The TeleFutura Network was created to provide a new range of viewing choices to U.S. Hispanics of all ages. TeleFutura counter-programs existing Spanish-language television networks, airing alternative genres during nearly every daypart. For example, TeleFutura broadcasts hit movies against primetime novelas, first-run talk shows against daytime novelas, and original novelas against news and talk shows.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 87% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com.  Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.