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Univision Scores in Gotham with Best 6 PM & 6:30 PM News Ratings since November 2004
Second only to ABC in key demos in Feb 2006 sweep
New York, NY -- In a development that underscores the value of Spanish-language broadcasting in the US, Univision’s New York TV station, Univision 41 (WXTV) has finished the February 2006 sweep with its best ratings in the 6 pm and 6:30 pm news races since November 2004. Univision 41’s 6 pm local news, “Noticias Univision 41” (Univision 41 News) with anchors Rafael Pineda and Denisse Oller, and Univision’s 6:30 pm network news, “Noticiero Univision” with anchors Jorge Ramos and Maria Elena Salinas, finished second in New York’s February 2006 sweep in all three key demographic groups, viewers aged 18 to 34, 18 to 49, and 25 to 54, according to Nielsen Station Index (NSI) Local People Meter (LPM) overnight ratings. Only WABC-TV’s 6 pm “Eyewitness News” and 6:30 pm “ABC World News” scored higher than Univision’s news programs with New York TV viewers.
That means that Univision’s early local weekday news program and its weekday network news program both beat competing programs from CBS, NBC, and Telemundo. This underscores the importance of Spanish-language broadcasting in the US. Simply put, Univision drew a far larger percentage of its available (Spanish-speaking) viewers than did any of the English-language competing news programs.
Here’s the math: The New York TV market is approximately 20% Hispanic according to Nielsen estimates. Two stations, WXTV and Telemundo’s WNJU, compete for that 20% with Spanish-language newscasts between 6 pm and 7 pm in New York. The remaining 80% of potential news viewers are served by four English-language TV stations at 6 pm (ABC, CBS, NBC, and Fox outlets) and three stations at 6:30 pm (all the foregoing except Fox).
Twenty percent divided by two equals 10%. Eighty percent divided by four equals 20%. Other things being equal, a Spanish-language news program should have about half the New York audience of any English-language news program. However, that is not the case.
Univision 41’s 6 pm local news attracted 39,000 New York viewers aged 18 to 34, 153,000 aged 18 to 49, and 155,000 aged 25 to 54. WNBC’s 6 pm news got 37,000, 114,000, and 148,000 respectively. WCBS-TV’s 6 pm news attracted 18,000, 73,000, and 108,000 respectively. WNJU’s (Telemundo) local news got 25,000, 71,000, and 69,000 respectively. WNYW’s (Fox) got 29,000, 58,000, and 56,000 respectively.
In the 6:30 pm network news race, “Noticiero Univision” got 43,000 viewers aged 18 to 34, 162,000 aged 18 to 49, and 159,000 aged 25 to 54. By comparison “NBC Nightly News” got 35,000, 125,000, and 154,000 respectively. “The CBS Evening News” scored 21,000, 76,000, and 113,000 viewers. “Noticiero Telemundo” attracted 21,000, 82,000, and 82,000 New York area TV news viewers respectively.
Sweeps are the four, four week periods annually in which the audiences of TV stations nationwide are measured to set advertising rates. The February 2006 sweep period ran from February 2 to March 1, 2006.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 19.8% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
| Contact: |
Ted Faraone
Faraone Communications
212-489-1313
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