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Univision.com Receives Media Rating Council Accreditation for Fourth Consecutive Year
Univision.com Continues Its Record as the Longest-Running MRC
Accredited Website, Regardless of Language
New York, NY -- Univision Online, Inc., a subsidiary of Univision Communications Inc., announced today that the Media Rating Council (MRC) has voted to fully renew its Accreditation of key traffic measurements on Univision.com. Univision.com was the first Spanish-language website to be accredited by the MRC, and remains the longest-running MRC Accredited website, in any language.
The MRC is a non-profit industry association established in 1964. It is comprised of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Accreditation signifies that Univision.com's traffic measurements fully comply with the MRC’s Minimum Standards for Media Rating Research and the Measurement Guidelines of the Interactive Advertising Bureau (IAB).
“Univision.com has demonstrated a deep commitment to adopting new standards as they are developed. This shows great leadership and dedication to the MRC process and the measurement processes, controls and disclosures required,” said George Ivie, Executive Director of the MRC. “We greatly appreciate all their efforts and cooperation throughout the years.”
Javier Saralegui, President of Univision Online commented, “This year’s Accreditation proves how Univision.com continues to lead the industry in effective traffic measurement and advertiser accountability. In 2007, Univision.com not only maintained its position, but also delivered double-digit growth.”*
Accredited traffic measurements on Univision.com (website, channel and sub-channel basis) include:
Unique Browsers
Unique Visits
Page Views
Ad Impressions
Clicks
Duration
*Univision.com Traffic Analytics, MRC Accredited, January - November 2007
About Univision Online, Inc.
Univision Online, Inc. is the interactive division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Communications Inc. owns and operates Univision Online, Inc., the premier Spanish-language Internet destination in the U.S., located at www.univision.com, and Univision Móvil, the most relevant Spanish-language mobile content and video, which includes in-show wireless integrations, PSMS programs and the industry’s most comprehensive downloadable content catalog. Univision Communications Inc.’s operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, visit www.univision.net.
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