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04-08-2004
Young Gotham TV Viewers Flock to Univision 41 – Spanish-Speaking Station Tops NY in Key News Time Periods Regardless of Language
New York, NY -- Spanish-language Univision 41 (WXTV) is number one regardless of language among New York’s highly prized young adult TV viewers according to recently released Nielsen Station Index (NSI) data from the February 2004 sweep. In addition, Univision 41 enjoys significant audience gains in most key demographic categories for the February 2004 sweep period when compared with the comparable, February 2003 sweep.
Univision 41 is number one among all New York TV viewers aged 18 to 34 years old in all key local and network news time periods -- 5 pm, 6 pm, 6:30 pm and 11 pm weekdays. Univision 41’s local news, “Noticias Univision 41” (Univision 41 News), at 6 pm weekdays is also number one among all New York TV viewers aged 18 to 49. The Univision station leads all New York TV stations in the weekday late afternoon hours, known in TV-speak as “early fringe,” among highly prized 18 to 34 year old viewers with programs, “Classe 406,” a novela, and “El Gordo y La Flaca,” a celebrity chat show, which even draws more New York TV viewers aged 18 to 34 from 4 pm to 5 pm weekdays than the formidable “Oprah” seen on WABC-TV Channel7.
Univision 41’s accomplishments among young viewers are all the more remarkable in that they far exceed the station’s performance in household rating.
Sweeps are the four, four-week periods annually in which the audiences of TV stations nationwide are measured in order to set advertising rates. The February 2004 sweep measures TV viewing from February 5 through March 4, 2004. The February 2003 sweep measured TV viewing from January 30 through February 26, 2003.
Here are the highlights (All figures are weekday, Monday – Friday, averages):
3 pm to 4 pm: Univision 41 is number one with 117,000 viewers aged 18 to 34 for “Classe 406” (Classroom 406), a novela. That’s up 127 percent from the second place 66,000 young adult viewers the station attracted during the February 2003 sweep in the time period. “General Hospital” on WABC/7 is second with 83,000 young adult viewers, down 18% from 101,000 in February 2003. “Classe 406” is sixth in its time period in household rating during the February 2004 sweep.
4 pm to 5 pm: Univision 41 is first among young adults with “El Gordo y La Flaca,” seen by 117,000 persons aged 18 to 34 in the New York area. That’s up 89% from the fourth place 62,000 young adults who watched the program a year ago, and it beats second place “Oprah” on WABC/7. During the February 2004 sweep 116,000 young adults watched “Oprah” on WABC/7 at 4 pm. “El Gordo y La Flaca” is sixth in household rating in its time period during the February 2004 sweep.
5 pm to 6 pm: News magazine “Primer Impacto” (First Impression) is watched by 113,000 viewers aged 18 to 34, up 105% to first place from third place in Februray 2003 when it attracted 55,000 young adult viewers. “Primer Impacto” scores gains among viewers aged 18 to 49 and 25 to 54. It is up 19% to second place from third among viewers aged 18 to 49, of whom 184,000 watch it, and up 16% to third from fourth among those aged 25 to 54, of whom 164,000 watch it. WABC/7’s “Eyewitness News” is first among those aged 18 to 49 and 25 to 54 with 232,000 viewers (down 5%) and 287,000 viewers (down 6%) respectively. WNBC/4’s “Live at Five” is second among those aged 25 to 54 with 203,000 viewers. “Primer Impacto” is fifth in household rating in its time period during the February 2004 sweep.
6 pm to 6:30 pm: In the key local TV news race, Univision 41 wins two of the three most prized audience categories. “Noticias Univision 41” is seen by 153,000 viewers aged 18 to 34, up 84% from 83,000 in February 2003, when it tied for first place with WABC/7. Univision 41 also leads all of New York’s 6 pm news programs among viewers aged 18 to 49. In that category, “Noticias Univision 41” is seen by 244,000 viewers, up 10% in the past year. WABC/7 and WNBC/4 are second and third with 236,000 and 168,000 respectively among those aged 18 to 49, both down from last year (down 17% and 16%). Among those aged 18 to 34, WNBC/4 is second with 54,000 viewers (down 29%), and WABC/7 is third with 43,000 (down 48%). “Noticias Univision 41” is fourth in household rating at 6 pm.
6:30 pm to 7 pm: In New York’s network news race, Univision 41 leads among viewers aged 18 to 34 with 145,000, up 48% from 98,000 a year ago, for “Noticiero Univision.” “NBC Nightly News” is second with 61,000, down 15%, and WABC/7 is third with 39,000, down 54%. “Noticiero Univision” is fourth among 6:30 pm network news programs in New York in household rating.
11 pm to 11:30 pm: “Noticias Univision 41” leads New York’s late local news race among young adults with 141,000 viewers aged 18 to 34, up 4% from last year. WNBC/4 is second with 111,000 young adult viewers, down 14% from last year, and WABC7 is third with 67,000, down 25%. The 11 pm “Noticias Univision 41” is fourth among New York’s late local news programs in household rating.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 79% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
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