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Univision Partners with American Red Cross to Aid in Haiti Earthquake Disaster Relief Efforts
Company committed to raise funds for victims
New York, NY -- Univision Communications Inc., the nation’s leading Spanish-language media company, today announced that it has partnered with the American Red Cross to help support the fundraising efforts to help those impacted by the devastating earthquake in Haiti. Univision will utilize its national and local television and radio assets, as well as its online and mobile platforms to reach Hispanics interested in contributing to the relief efforts.
“The people of Haiti have suffered unimaginable devastation and are in dire need of assistance. We have partnered with the American Red Cross to inform the caring and generous Hispanic community in the U.S. on how they can contribute to the disaster relief effort,” said Joe Uva, president and CEO, Univision Communications Inc.
“The generous contribution of Univision is critical to the ability of the American Red Cross to provide help and hope for the people of Haiti during their time of need," said Gail McGovern, president and CEO of the American Red Cross. “We are rushing supplies and disaster management staff to Haiti in the aftermath of this earthquake, and are very grateful for the support of Univision for our humanitarian mission.”
As part of the extensive, multi-platform effort, the Univision networks are leveraging their cross-promotion capabilities to promote the fundraising campaign through public service announcements (PSA’s) and special reports live from Haiti and from prominent Haitian communities in the U.S. The PSA’s are airing on all three Univision networks – Univision, TeleFutura and Galavisión. Some of Univision’s most popular programs, including “Sábado Gigante” (Giant Saturday), “Despierta América” (Wake Up America), “El Gordo y La Flaca” (The Scoop and the Skinny), “Primer Impacto” (First Impact) and “Noticiero Univision,” (Univision Network News) will guide viewers on how they can help those affected in Haiti and will feature special guests such as the senior director of the American Red Cross and Univision’s health expert Dra. Aliza Lifshitz.
Additionally, Univision will have ongoing coverage of the devastation with special programming airing this weekend starting with “Noticias Univision Presenta: Desastre en Haiti” (Univision News Presents Disaster in Haiti) special airing tonight at 10:00 p.m ET. “Primer Impacto Fin de Semana” (First Impact Weekend) will also air special segments focused on Haiti.
TeleFutura’s “Escándalo TV” (Showbiz TV), “La Tijera” (The Scissors), “Escándalo TV Extra” (Showbiz TV Extra), “Contacto Deportivo” (Sports Contact) and Galavisión’s “Acceso Maximo” (All Access), “Decorando Contigo” (Decorating With You), “Casa Al Dia” (Home, Improved) “Delicioso” (Delicious) and “Vida Salvaje” (Wild Life) will also be leveraged to inform viewers on how they can help victims. In addition, Univision, TeleFutura and Galavisión will feature an exclusive Spanish-language toll-free phone number (1-800-842-2200), set up by the American Red Cross for Univision, where viewers can call to donate.
On a local level, the Univision Television Group will be providing up-to-the minute coverage from Haiti and will feature the toll-free number to help viewers join in and support the relief efforts for the victims.
Leveraging its 68 radio stations throughout the U.S., Univision Radio will be airing PSA’s encouraging listeners to make a donation to the American Red Cross. Radio also continues extensive news coverage as well as special interviews with experts and representatives of the Haitian community.
Univision.com’s dedicated Haiti site (keyword: Haiti) is housing all earthquake-related coverage, video and photos. The site features a link to the American Red Cross to facilitate donations, and encourages users share stories of their personal experiences on community bulletin boards. The Univision.com mobile website is also providing the latest on disaster relief efforts in Haiti.
About Univision Communications Inc.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net
About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit www.redcross.org or join our blog at http://blog.redcross.org.
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