03-17-2008

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“We couldn’t be more delighted that Christian is returning to Univision Online,” said Elton.  “We are confident that his track record and leadership abilities will translate into great success in the Southeast.”  

“Univision’s potential to engage Hispanics continues to grow as we expand our programming across television, online and wireless,” said Martinez.  “As I continue to work closely with advertisers in the southeast region, I look forward to creating innovative programs that provide cutting-edge, unique solutions.”

Most recently, Martinez was an Account Executive for Univision Networks, where he managed advertising partnerships in the southeast region across all three networks, Univision, TeleFutura and Galavisión.  He started over five years ago and initially managed Galavisión accounts in the region.  Since then, he has garnered extensive experience with integration and programming, and managed high-profile advertisers and agencies across categories such as autos, packaged goods, and wireless.  Martinez consistently met and exceeded aggressive sales goals and consistently generated new business.

Previously, Martinez was a senior marketing manager for Univision Online, where he established key revenue-generating partnerships with industry leaders and launched services such as E-commerce, online dating and employment.   He successfully increased monthly subscribers to each service and grew targeted traffic to the website.  Martinez initially joined Univision Online in 2000 as a marketing manager.  During this time, he established partnerships with top Original Equipment Manufacturers (OEM’s) and developed marketing campaigns that effectively increased computer penetration among U.S. Hispanic households.

Prior to Univision, Martinez was recruited to the renowned Management Development Program at General Electric Capital, working in business marketing and management during his two years of rotation.  He received a bachelor’s degree from the University of Florida’s Warrington College of Business.

About Univision Online, Inc.
Univision Online, Inc. is the interactive division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Communications Inc. owns and operates and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com, and Univision Móvil, the most relevant Spanish-language mobile content and video, which includes in-show wireless integrations, PSMS programs and the industry’s most comprehensive downloadable content catalog.  Univision Communications Inc.’s operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.