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Univision, Telefutura, Clean Up in Gotham Weekend Ratings Surprise!
Spanish-Language Novela Beats NBC’s “Deal or No Deal,” Telefutura #1 in Key Gotham Demo, First Time Ever, “Noticias Univision 41” in Clean Sweep of Saturday Demos
New York, NY -- The weekend of March 17 through 19 was spectacular for Univision-owned TV outlets in New York. Univision 41 (WXTV) and TeleFutura WFUT 68 (and repeater WFTY 67) set a number of ratings records including several first place finishes in key races according to Nielsen Station Index (NSI) Local People Meter (LPM) overnight ratings. Univision 41 is New York’s premier Spanish-language TV station. TeleFutura 68 & 67 is New York’s newest major network station. It signed on in Spanish in January 2002.
On Friday, March 17, Univision 41 was number one in New York from 8 pm to 10 pm among key audience groups, adults aged 18 to 34 and 18 to 49. Two novelas, “Contra Viento Y Marea” (Against All Odds) at 8 pm and “Alborada” (Dawn) at 9 pm, were responsible for Univision’s first place finish. “Contra Viento Y Marea” attracted 114,000 viewers aged 18 to 34 and 223,000 viewers aged 18 to 49 from 8 pm to 9 pm. That’s more viewers in each category than NBC’s much-hyped hit, “Deal or No Deal.” “Deal or No Deal” attracted 213,000 viewers aged 18 to 49 on WNBC Channel 4.
On Saturday, March 18, the 6 pm “Noticias Univision 41” with Emmy-winning anchor Olga Alvarez (Channel 41 local news) made a clean sweep of all three key audience groups, persons 18 to 34 years old, 18 to 49 years old, and 25 to 54 years old finishing first in each category. “Noticias Univision 41” attracted 12,000 viewers aged 18 to 34, 107,000 viewers aged 18 to 49, and 116,000 viewers aged 25 to 54.
Sunday, March 19, was a record setting day for TeleFutura’s WFUT and WFTY. The TeleFutura outlet scored a ratings first: It was number one in a key time period among a key segment of the audience. TeleFutura’s “Objetivo Fama” (Fame is the Goal), a talent hunt series, made WFUT & WFTY the top rated station among New York women aged 18 to 34 from 6 pm to 8 pm. “Objetivo Fama” was seen by 56,000 women aged 18 to 34.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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