|
|
|
|
|
A TV First: Gotham’s Top Rated Prime Time Network Speaks Spanish –Univision is First Spanish Net to Win NY Ratings Race
New York, NY -- In an historic upset, a Spanish-language TV network has won New York’s prime time weekday ratings race for an entire, four-week survey period according to Nielsen Station Index (NSI) local people meter (LPM) ratings for the August 2005 survey (July 28 through August 24, 2005).
According to NSI LPM figures for the 8 pm to 11 pm time period weekdays, Univision’s New York station, WXTV Channel 41, was the station most watched by adults aged 18 to 49 and 25 to 54 regardless of language during the August 2005 survey period. An average of 203,000 viewers aged 18 to 49 watched Univision each quarter hour according to Nielsen. CBS placed second with an average quarter hour audience of 185,000 persons aged 18 to 49. NBC ran third with 172,000, and ABC followed with 163,000. Among those aged 25 to 54 Univision attracted 230,000 viewers on average. 207,000 watched second place CBS. 197,000 watched third place NBC, and 178,000 watched fourth place ABC. It is the first time that a Spanish-language TV station has ever been number one in prime time in the nation’s number one TV market.
Viewers aged 18 to 49 and 25 to 54 are the two most targeted audience categories by advertisers in broadcast television.
The good ratings news for Univision is not confined to its prime time programming. In New York, the 6 pm local news on WXTV runs a close second to competing local news on WABC-TV Channel 7, the ABC-owned station. “Noticias Univision 41” (Univision 41 News) with anchors Rafael Pineda and Denisse Oller, was watched by an average of 102,000 viewers aged 18 to 49 during the August survey period. Among those aged 25 to 54 130,000 watched the Univision news program. For WABC-TV’s news, the figures are 114,000 and 141,000 respectively. With more than 33 years in the WXTV anchor chair, Rafael Pineda is the New York TV market’s most senior news anchorman.
The final day of the August survey period, Wednesday August 24, saw a Univision program, the novela “La Madrastra” (The Stepmother) emerge as New York’s top-rated prime time TV program with 352,000 viewers aged 18-49 and 361,000 viewers aged 25-54. The 6 pm and 11 pm broadcasts of “Noticias Univision 41” also led their respective news races among those aged 18 to 49 with 167,000 and 158,000 viewers respectively, beating competing news programs on ABC, CBS, NBC, and Fox owned stations.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 66 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records label as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
| Contact: |
Frankie Miranda
WXTV Univision 41/ New York
201-287-8800
Ted Faraone
Faraone Communications
212-489-1313
|
|
|
|
