|
|
|
|
|
‘Objetivo Fama’ Scores Personal Best for NY Telefutura TV Station
New York, NY -- “Objetivo Fama,” the Spanish-language TV talent-search program which has shaken up Sunday night viewing in New York, the nation’s top TV market, has set yet another ratings record. The April 24 broadcast of “Objetivo Fama” (Fame is the Goal), the weekly reality program in which contestants, who compete for a recording contract with Univision Music Group, are eliminated each week, scored an all time high overnight rating on New York’s TeleFutura outlets, WFUT-TV Channel 68 and WFTY-TV Channel 67 (the latter a repeater in Smithtown, Long Island). “Objetivo Fama” was seen in a record 157,000 New York area Hispanic households from 7 pm to 9 pm according to Nielsen Hispanic Television Index (NHSI) figures, the highest average quarter hour household audience in the three-year history of New York’s TeleFutura stations. To date, “Objetivo Fama” has more than doubled its household audience since its January 30, 2005 debut.
“Objetivo Fama” also placed second among men aged 18 to 34 regardless of language, a prized and difficult to reach audience segment. According to Nielsen Station Index (NSI) ratings, which measure all viewing, regardless of language, an estimated 44,640 men aged 18 to 34 watched “Objetivo Fama,” second only to WCBS-TV Channel 2 in the time period. That’s the highest ranking ever scored by TeleFutura in New York in any audience segment. TeleFutura, a unit of Univision, is the newest of the nation’s three, full-service Spanish-language TV networks.
The continuing success of two, New York area contestants, a young man and a young woman, may contribute to the series’ popularity in the Big Apple. The Finale of “Objetivo Fama” will be seen on Sunday, May 1.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 80% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 33 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
| Contact: |
Frankie Miranda
WFUT TeleFutura 68/ New York
201-287-8800
Ted Faraone
Faraone Communications
212-489-1313
|
|
|
|
