|
|
|
|
|
Univision Radio Launches “La Kalle 105.9/92.7FM” in New York
New York, NY -- Univision Radio, the largest Spanish-language radio broadcaster in the United States, today launched “La Kalle 105.9/92.7 FM,” a new youth-targeted Spanish-language radio station that will cater to New York Hispanics in the highly sought-after 18-34 demographic.
La Kalle’s high-energy format will primarily feature Reggaeton and Latin Hip-Hop music. Reggaeton, a relatively new genre of dance music that originated in Puerto Rico and derives from a blend of Latin tropical sounds, Jamaican reggae music and urban hip-hop, has taken the New York market by storm. A recent Nielsen SoundScan report of Latin Album sales found that 8 out of the top 10 albums sold in the New York area were of Reggaeton music. Reggaeton is hotter in New York than in any other major U.S. city.
“We are excited to launch La Kalle to meet the needs of the younger Hispanics in the New York area,” stated Gary Stone, Senior Vice President and Chief Operating Officer. “Our research demonstrated that there was a strong desire for a Reggaeton-formatted radio station and we have delivered.”
La Kalle will feature some of the hottest on-air talent in New York, including well-known duo “Jimmy and Pacha and their Jangueo,” DJ Kazzanova, and Valerie, among many other young dynamic radio stars.
Univision Communications Inc. (NYSE: UVN) is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Univision Television Group, which owns and operates 27 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 33 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 66 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
| Contact: |
Jorge A. Plasencia
Univision Radio
305-569-3130
|
|
|
|
