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Gotham’s WXTV Marks Univision Move to Nielsen Television Index by Winning NY Prime Time Ratings Race
New York, NY -- You can’t make this stuff up. Univision 41 (WXTV), yesterday marked the first time that its co-owned network, Univision, has been measured by the Nielsen Television Index (NTI) by winning prime time in Gotham in the key young audience measures, viewers aged 18 to 34 and 18 to 49 regardless of language preference. Univision 41 (WXTV) is Gotham’s premier Spanish-language TV station. The Nielsen Television Index (NTI) panel measures TV viewing of the traditional English-language TV networks on an overnight basis. Viewing of Univision, the nation’s top Spanish-language TV network, was measured by the NTI panel for the first time yesterday.
Yesterday, Tuesday, December 27, 2005, from 8 pm to 11 pm Eastern Time, according to Nielsen Station Index (NSI) Local People Meter (LPM) overnight ratings, Univision 41 was watched by 155,000 viewers aged 18 to 34 and by 291,000 viewers aged 18 to 49 on an average quarter hour basis. That was good enough to win prime time in both audience measures. Telemundo’s WNJU Channel 47 was second among those aged 18 to 34 with 92,000 viewers. WNBC Channel 4 was second among those aged 18 to 49 with 256,000 viewers. WNBC finished first among those aged 25 to 54 with 267,000 viewers, but Univision 41 was a close second with 264,000, a statistical tie.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 67 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
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Ted Faraone
212-489-1313
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