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Spanish Language TV Station Wins NY Total Day Ratings First Time Ever
New York, NY -- In a “first” in New York TV ratings history, a Spanish-language television station has won New York’s sign-on to sign-off or “total day” ratings race according to Nielsen Station Index (NSI) Local People Meter (LPM) ratings.
Univision 41 (WXTV), New York’s premier Spanish-language TV station, won the total day, or sign-on to sign-off, ratings race regardless of language in not one, but two, key audience categories according to NSI LPM ratings for Sunday, May 28, 2006. Univision 41 won not only the young adult demographic, persons aged 18 to 34, but also persons aged 18 to 49, the demographic group over which major English-language TV networks fight in the press. Sunday, May 28, is the first time since the inception of New York LPM ratings more than two years ago that Univision has won the total day ratings race in any key audience category. Prior to the inception of LPM ratings, demographic data were not available on a daily basis in local market TV ratings.
Univision 41 was watched by 54,000 New York viewers aged 18 to 34 on an average quarter hour (AQH) basis (1.2 rating, 6 share) on Sunday, May 28, 2006, from 6 am to 2 am. Tribune’s WPIX Channel 11 was second with 39,000 viewers (0.9 rating, 4 share) aged 18 to 34 on an AQH basis. Among those aged 18 to 49, Univision 41 led with 101,000 viewers (1.1 rating, 5 share) on an AQH basis. WABC-TV Channel 7 placed second with 97,000 viewers (1.0 rating, 5 share).
Univision 41 also won the prime time (8 pm to 11 pm) ratings race with 109,000 viewers (2.4 rating, 9 share) aged 18 to 34 and 199,000 viewers aged 18 to 49 (2.2 rating, 7 share).
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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