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Univision is “Numero Uno” in Phoenix TV Ratings
KTVW-TV Leads city with all major demos in total week, prime, early news and daytime
Phoenix, AZ -- The highest rated television station in Phoenix is Univision’s Spanish language, KTVW-33. The station had higher ratings than its English and Spanish language competitors. In the three demographics advertisers covet the most, Univision is the highest rated in all three throughout the week. Not only is Univision top rated overall, according to the just released July 2004 sweeps, but its 5P News, Prime and Daytime all lead the city in all of the key demographics.
Spanish television in Phoenix has been growing steadily for three years. Univision has held the number one spot for ten consecutive books with Adults 18-34. According to Nielsen, Univision has twice the 18-34 viewers of any other station in Phoenix, with a 3.0 rating in total week, and followed by number two Fox who has a 1.5.
The demographic that advertisers invest more money in than any other is Adults 18-49. In Phoenix, Univision ranks number one in four out of the past five ratings sweeps in total week ratings. The July sweeps give Univision a 2.2 rating among this group and beat out number two Fox by +38%, who averages a 1.6. In the all-important M-F prime, Univision comes in on top with a 4.9 rating in 18-49's and beats second rated Fox by +32%, who averages a 3.7.
In Early News, KTVW’s 5P local newscast leads every other program in the time period, scoring a 6.8 with Adults 18-34, a 4.7 with Adults 18-49 and a 4.3 with Adults 25-54. Univision's 5P News also beats every other station’s M-F prime schedule.
In Adults 25-54, Univision is again number one and holds a narrow lead over second ranked Fox in total week. Even in M-F Prime, Univision leads the city with 25-54's scoring a 3.9 rating and inching out number two Fox who earned a 3.8.
The biggest boost to Spanish television is perhaps the 2000 Census which placed the Hispanic population of Phoenix much higher than previously thought. In the past seven years the Hispanic population of Adults 18-34 has grown an astounding +91%. In the same period the non-Hispanic population of 18-34's has grown by +4%. The other major demos show similar rapid growth patterns. The Phoenix television viewing area has approximately 1 million Hispanics and the city of Phoenix is expected to have a Hispanic majority in the next few years.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 80% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
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David Glyn-Davies
KTVW Univision 33/ Phoenix
602-232-3532
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