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Telefutura Launches Full-Power Station KTFK in Sacramento
Sacramento, CA -- TeleFutura, an Univision Communications Inc. (NYSE: UVN) broadcast television network, today announced that it has completed its acquisition of full-power television station KFTL in the Sacramento-Stockton-Modesto DMA from Family Stations Inc. The addition of KFTL, which will become KTFK immediately, expands the number of TeleFutura Television Group’s owned-and-operated stations to 31 nationwide and compliments the full-power Univision Television Network station currently serving the Sacramento-Stockton-Modesto DMA. KTFK will begin transmitting at 6:00 pm PT today. TeleFutura currently reaches 79% of Hispanic television households nationwide.
“TeleFutura has been a great success in all of the local markets where it has been launched, and we fully expect that KTFK will allow us to better serve the region’s thriving Hispanic community,” said Diego Ruiz, KTFK General Manager and General Manager of Sacramento Univision station KUVS. “We look forward to establishing a greater local presence by increasing our community involvement and providing TeleFutura’s culturally-relevant programming to the local Hispanic community.”
Michael D. Wortsman, Co-President Univision Television Group, Inc. said, “We are excited to expand and enhance our presence in this market and increase the extensive distribution of TeleFutura’s wide variety of high-caliber Spanish-language programming.”
The TeleFutura Television Network was launched on January 14, 2002, as the first 24-hour national television network to premier with programming in every daypart. TeleFutura was created to provide a new range of viewing choices to U.S. Hispanics. Its programming is distinct from that of its Spanish- and English-language competitors by airing alternative genres during nearly every daypart.
The Sacramento-Stockton-Modesto DMA is the thirteenth largest Hispanic market in the country and fourth largest in California with 202,640 Hispanic homes. Hispanics represent 21.5% of the total Sacramento-Stockton-Modesto population. More than three-quarters of the Hispanics in the market speak some Spanish at home.
According to U.S. Census data, the Sacramento-Stockton-Modesto Hispanic community grew 60 percent since 1990 and it is estimated that in the next four years, 45 percent of the total population growth of the market will be Hispanic.
According to Nielsen Universe Estimates, Hispanic Households in the Sacramento-Stockton-Modesto DMA are 41 percent larger than non-Hispanic Households. Hispanics in this DMA are also younger, with a median age of 24 compared to a non-Hispanic median age of 37.
For more information, please visit www.univision.net.
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Brooke Morganstein/Amy Cohen
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