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The Hispanic Community in San Diego Joins Univision Radio’s KLQV-FM “Viva 102.9” in its Fight against Childhood Cancer and other Catastrophic Diseases
KLQV-FM “VIVA 102.9” FM joins St. Jude Children’s Research Hospital in the cutting edge research of catastrophic childhood diseases in celebrating the seventh Promesa y Esperanza (Promise and Hope) radiothon
San Diego, CA -- Univision Radio’s KLQV “VIVA 102.9” FM and St. Jude Children’s Research Hospital, one of the world’s premier centers for the research and treatment of pediatric cancer and other childhood catastrophic diseases, celebrate the
fourth annual Promesa y Esperanza, Promise and Hope, radiothon. KLQV “VIVA
102.9” FM will broadcast the event August 11 and 12 from 6 am – 7pm live from
Westfield Shoppingtown Plaza Bonita. The purpose of the radiothon is to raise moneyto help children suffering from cancer, sickle cell disease, pediatric AIDS and other lifethreatening diseases. In previous years, KLQV “VIVA 102.9” FM raised more than $200,000 in pledges – thanks to its generous listeners.
Listeners will hear personal accounts from St. Jude patients and families about their
experience at the hospital and how St. Jude helped them in their fight against lifethreatening diseases. More than 19,000 children St. Jude has treated from all 50 states and 60 foreign countries since it opened its doors in 1962. The event will bring together the station’s local on-air talent broadcasting live from Westfield Plaza Bonita.
“We are proud to be part of the St. Jude family that impacts children’s lives children not only locally but all over the world,” said Mery Lopez-Gallo, director of Community Affairs for Univision Radio San Diego.
Since opening, St. Jude has developed protocols that have brought survival rates for
childhood cancers from less than 20 percent to better than 70 percent overall. St. Jude treats children from across the nation and around the world. Many patients who receive life-saving treatment are from Spanish-speaking countries, another reason why KLQV “VIVA 102.9” FM is passionate about sharing the mission of St. Jude with its listeners.
Promesa y Esperanza ¡para los niños del St. Jude! is a radiothon fund-raising program dedicated to supporting the medical treatment for St. Jude patients and new clinical research for catastrophic childhood diseases, mainly cancer. Since its inception in 1997, Promesa y Esperanza has grown to be one of the most successful radio fundraising programs in the U.S. Hispanic market, raising more than $12 million in pledges.
There are more than 79 Spanish-format radio stations in more than 48 markets across the U.S. committed to the program.
St. Jude Children's Research Hospital is internationally recognized for its pioneering
work in finding cures and saving children with cancer and other catastrophic diseases.
Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude
freely shares its discoveries with scientific and medical communities around the world.
No family ever pays for treatments not covered by insurance, and families without
insurance are never asked to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, please visit www.stjude.org.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Univision Television Group, which owns and operates 27 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 33 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 66 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
| Contact: |
Mery Lopez-Gallo
UNIVISION Radio KLQV “VIVA 102.9” FM
619-235-0600
Maria Rodriguez
ALSAC/St. Jude Children's Research Hospital
714-342-5399
Mariaa.rodriguez@stjude.org
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