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KDTV’s Noticias 14 Premieres "Impuestos al Día" News Series on Tax Tips and Preparation
Comprehensive campaign incorporates news reports, special in-studio guests, local website content, information pamphlets and direct phone lines to IRS representatives
San Francisco, CA/San Jose, CA -- The Bay Area’s leading Spanish-language newscast Noticias 14 is producing a special campaign featuring tax tips and advice for the Hispanic community, called “Impuestos al Día.” The campaign includes a weekly news segment which will appear each Thursday in the 6p.m. Noticias 14 newscast from February 6 through April 10, leading up to the U.S. government’s income tax filing deadline, April 15.
Noticias 14, which is produced daily at 6p.m. and 11p.m. on KDTV Univision 14, has already confirmed a panel of guests from the Internal Revenue Service and various tax planning organizations to offer expert advice on “Impuestos al Día.” Beyond the weekly segment, audiences will have the opportunity to get a direct response to their anonymous tax questions by calling Spanish-speaking IRS representatives on dedicated phone lines made available by KDTV Univision 14. Viewers can also contact KDTV Univision’s Information Line for additional information.
In addition, Noticias 14 plans to chronicle its featured tax tips and advice on their website, (www.univision.com; UniClave: Noticias 14) and offer links to other Spanish-language tax resources. While they are on location reporting, Noticias 14 news crews will also have tax planning pamphlets to share with the local community.
In the most recent November 2002 Nielsen Hispanic Station Index (NHSI) rating book, KDTV’s Noticias 14 at 6 p.m. averaged nearly 100,000 Hispanic viewers, an audience greater than all other local 6 p.m. newscasts combined. Last year, Noticias 14 was awarded a Northern California Area EMMY Award for “Best Newscast” in the small market category. It was the first time a Spanish-language station took home the EMMY prize in the category. In addition to the prestigious Emmy award, Noticias 14 was also recognized in 2002 with “Best Newscast” and “Best News Series” awards from the Northern California chapter of the Radio-Television News Director Association (RTNDA).
Univision Communications Inc. (NYSE: UVN) is the premier Spanish-language media company in the United States. Its operations include: Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic households; TeleFutura Network, a 24-hour general-interest Spanish-language broadcast television network reaching 72% of U.S. Hispanic households and counter-programming traditional Spanish-language lineups to draw additional viewers to Spanish-language television; Univision Television Group, which owns and operates 22 television stations; TeleFutura Television Group which owns and operates 27 television stations; Galavision, the country's leading Spanish-language cable network; Univision Music Group, which includes the Univision Music label, Fonovisa Records label and a 50% interest in Mexican-based Disa Records label as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Internet company in the U.S. Hispanic market reaching 80% of the nation's Spanish-speaking online audience at www.univision.com. Univision also owns a 31% interest in Entravision Communication Corporation, a diversified Spanish-language media company that owns and operates the majority of Univision’s full-power broadcast affiliates.
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Kira Vilanova
KDTV - 14 / San Francisco
415-538-8077
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