Press Release: Flakiss Becomes the First West Coast Latina Hip Hop Act With Her Debut Album “Liberate”




















02-04-2004

Flakiss Becomes the First West Coast Latina Hip Hop Act With Her Debut Album “Liberate”

Univision Records presents Flakiss, the advocate for women’s rights


Woodland Hills, CA -- Univision Records is pleased to present Flakiss, the first female artist of the West coast Urban Regional movement and her debut album “Libérate” (Free Yourself), which undoubtedly makes her the undisputable queen of the emerging Latin Hip Hop genre.

Just when you thought you had heard it all in the emerging Urban Regional movement, enters the first female voice of Latin Hip Hop, Flakiss, the newest addition to the male-dominated world of the West Coast Latin Hip Hop genre. “Libérate” starts the Latina freedom revolution in U.S. and Puerto Rican retail stores on February 3, 2004. 

Young, Latin and urban, Flakiss is the female reaction to Latin Hip Hop sensation Akwid and in her February 2004 debut, she is ready to cause some serious havoc in the “boy’s club.”   For Flakiss the message is loud and clear: Women can get a good education and be self-sufficient.  In fact, now days there are women head of households, who are taking charge of their families and are economically empowered.  In other words, in Flakiss’ world, times have undoubtedly changed, “that’s all I’m trying to say; that things don’t have to be a certain way only because they’ve been that way all along.”

Originally from Sacramento, California, Flakiss is Univision Records’ most recent release in the emerging Urban Regional music genre, making her the first female voice in the movement that fuses the rhythms of traditional Regional Mexican music with the decadent sound of the urban rap of a Hip Hop-infused generation.

“Libérate” (Free Yourself) reflects the life Flakiss has lived and in it projects a voice that advocates for women’s rights.   Her album is in full solidarity with all the women of the world that have been abused physically, verbally and mentally by the innate machismo embedded in our global culture.  The first promotional cut titled “It’s Friday Night” was penned by Byron Brizuela, the album’s producer, Cecilia Brizuela and Flakiss herself, who also collaborated as a writer with the Brizuelas in five other tracks, including the title track. 

“Libérate,” comprised of 10 tracks and two added bonus tracks, is a very personal album, whose main purpose is to transmit to all women a message of empowerment, whereby a man is not necessary to find happiness or to survive.  “A lot of women are conditioned to think that they have to take abuse and be submitted to denigration from their spouses just because they pay the bills or because they’re the ones contributing financially to the home.  This album is a vehicle to create awareness among women and to let them know that basically all women have the right to be happy with a good man, and if they can’t find one, they certainly don’t need a bad one,” states with conviction the young and talented rapper.

“Women have to know the real meaning of love.  The dictionary does not say that love is bruises and abuse, that’s not love!  In my house I used to see this as normal, the constant abuse of my dad towards my mother and I just accepted it as a fact, it was a vicious cycle that in time turned into the norm,” concludes Flakiss.


With rhythms that fluctuate between Cumbia Rap in “Ya No Se Que Hacer” (I Don’t Know What To Do) and the melancholic lament of the Norteño Ballad in “Amor En Silencio” (Silent Love), Flakiss presents a cornucopia of versatility in the lyrics of her album.  In “Libérat,” Flakiss takes us to the epicenter of the dysfunctional family quake in tracks of great magnitude like “My Big Brother,” a song that narrates the loss of her oldest brother to street violence and “Como Ser Mujer” (How To Be A Woman), an open criticism to mothers who sacrifice the well-being of their children for the selfishness of a new romance.  Nonetheless, Flakiss returns to order and brings the perfect balance to the album in fun, light-hearted and cool tracks like “Mi Querido Chunt” (My Dear Scrub), “Party Time,” and “Ya Quisieras” (You Wish), a track that once and for all lets typical Latin machos have it, and one of the key songs that serves as the basic backbone for the album.

While at a glance “Libérate” comes across as an anti-male album, Flakiss makes one thing very clear, that it’s not anti-men but more anti unmanageable machismo.  With this debut album, Flakiss wants women to open their eyes, wake up and shape up.  And while she admits she’s not trying to change the world, she hopes that like in her moments of anxiety, despair and fragility, music will leave women with a message of hope and make them realize that at the end of the day “sí se puede” (yes we can)!


Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a new general-interest Spanish-language broadcast television network reaching 79% of U.S. Hispanic Households; Univision Television Group, which owns and operates 23 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 30 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 66 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com.  Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.
, the newest addition to the male-dominated world of the West Coast Latin Hip Hop genre. “Libérate” starts the Latina freedom revolution in U.S. and Puerto Rican retail stores on February 3, 2004. 

Young, Latin and urban, Flakiss is the female reaction to Latin Hip Hop sensation Akwid and in her February 2004 debut, she is ready to cause some serious havoc in the “boy’s club.”   For Flakiss the message is loud and clear: Women can get a good education and be self-sufficient.  In fact, now days there are women head of households, who are taking charge of their families and are economically empowered.  In other words, in Flakiss’ world, times have undoubtedly changed, “that’s all I’m trying to say; that things don’t have to be a certain way only because they’ve been that way all along.”

Originally from Sacramento, California, Flakiss is Univision Records’ most recent release in the emerging Urban Regional music genre, making her the first female voice in the movement that fuses the rhythms of traditional Regional Mexican music with the decadent sound of the urban rap of a Hip Hop-infused generation.

“Libérate” (Free Yourself) reflects the life Flakiss has lived and in it projects a voice that advocates for women’s rights.   Her album is in full solidarity with all the women of the world that have been abused physically, verbally and mentally by the innate machismo embedded in our global culture.  The first promotional cut titled “It’s Friday Night” was penned by Byron Brizuela, the album’s producer, Cecilia Brizuela and Flakiss herself, who also collaborated as a writer with the Brizuelas in five other tracks, including the title track. 

“Libérate", comprised of 10 tracks and two added bonus tracks, is a very personal album, whose main purpose is to transmit to all women a message of empowerment, whereby a man is not necessary to find happiness or to survive.  “A lot of women are conditioned to think that they have to take abuse and be submitted to denigration from their spouses just because they pay the bills or because they’re the ones contributing financially to the home.  This album is a vehicle to create awareness among women and to let them know that basically all women have the right to be happy with a good man, and if they can’t find one, they certainly don’t need a bad one,” states with conviction the young and talented rapper.

“Women have to know the real meaning of love.  The dictionary does not say that love is bruises and abuse, that’s not love!  In my house I used to see this as normal, the constant abuse of my dad towards my mother and I just accepted it as a fact, it was a vicious cycle that in time turned into the norm,” concludes Flakiss.

With rhythms that fluctuate between Cumbia Rap in “Ya No Se Que Hacer” (I Don’t Know What To Do) and the melancholic lament of the Norteño Ballad in “Amor En Silencio” (Silent Love), Flakiss presents a cornucopia of versatility in the lyrics of her album.  In “Libérate,” Flakiss takes us to the epicenter of the dysfunctional family quake in tracks of great magnitude like “My Big Brother,” a song that narrates the loss of her oldest brother to street violence and “Como Ser Mujer” (How To Be A Woman), an open criticism to mothers who sacrifice the well-being of their children for the selfishness of a new romance.  Nonetheless, Flakiss returns to order and brings the perfect balance to the album in fun, light-hearted and cool tracks like “Mi Querido Chunt” (My Dear Scrub), “Party Time,” and “Ya Quisieras” (You Wish), a track that once and for all lets typical Latin machos have it, and one of the key songs that serves as the basic backbone for the album.

While at a glance “Libérate” comes across as an anti-male album, Flakiss makes one thing very clear, that it’s not anti-men but more anti unmanageable machismo.  With this debut album, Flakiss wants women to open their eyes, wake up and shape up.  And while she admits she’s not trying to change the world, she hopes that like in her moments of anxiety, despair and fragility, music will leave women with a message of hope and make them realize that at the end of the day “sí se puede” (yes we can)!

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a new general-interest Spanish-language broadcast television network reaching 79% of U.S. Hispanic Households; Univision Television Group, which owns and operates 23 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 30 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 66 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com.  Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.



Contact: Marco Antonio Gonzales
Univision Music Group
818-577-4700
marcogonzales@univision.net