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Univision Realiza su Primera Cumbre Automotriz en Chicago
Univision Chicago/WGBO, TeleFutura Chicago/WXFT and Univision Radio (WOJO, VIVA, WIND & WRTO) welcomed more than 60 local auto industry experts on October 26th
Chicago, IL -- Univision Chicago, TeleFutura Chicago and Univision Radio in Chicago hosted their first ever Automotive Summit on Tuesday, October 26th at the Chicago Automotive Trade Association (CATA) headquarters. Over 60 Chicago area auto dealers and advertising agency personnel attended the summit to learn more about Chicago area Hispanic automotive consumers. Bert Medina, VP/General Manager Univision/TeleFutura Chicago, welcomed guests to the summit and emphasized, “Univision Chicago, TeleFutura Chicago and Univision Radio want to be your strategic marketing partners to reach the growing and lucrative Chicago Hispanic population.” Sara Hasson, VP Automotive Marketing for Univision Television Group, with over 14 years of automotive industry experience covered the importance of the Hispanic consumer, which is now the largest minority in the U.S., and their auto buying habits. Saul Serna, President & CEO of Business-for-Life, a company dedicated to assisting corporations build their infrastructure to better service Hispanics, was also a presenter, covering the hiring of Hispanic and Bilingual sales people to better serve Hispanic automotive customers. The summit ended with a drawing for a free one week media schedule to air on all 4 radio stations and both TV stations. According to Peter Hanson with BBA & Beyond Advertising, “Excellent presentation….Very informative.”
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 79% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
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Juanita Davis
WGBO/ WXFT Univision Radio/ Chicago
312-494-2743
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