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Noticiero Local De KUVN Mantiene el Primer Lugar en Sweeps de Octubre
Dallas, TX -- According to the final October 2004 Nielsen Station Index (NSI), Univision’s owned-and-operated station, KUVN-TV, channel 23, had the most viewers ages 18-34 in Dallas, outperforming its English and Spanish-language counterparts at the 5pm and 10pm local news hours. KUVN-TV was also one of only two stations to increase viewership at 5 pm from a year ago.
With a 2.6 rating/17 share for Adults 18-34 Monday-Friday 5-5:30pm, KUVN’s Noticias 23: Cinco en Punto captured the #1 overall market position for the 5th (fifth) consecutive NSI Sweeps period.
There are six local newscasts in Dallas, and KUVN-TV’s 5pm newscast had more viewers than the combined newscasts of four of the remaining five, at this time period.
Noticias 23 alone delivered higher ratings than Fox’s KDFW, CBS’s KTVT, NBC’s KXAS and Telemundo’s KXTX. KUVN’s Noticias 23: Cinco en Punto also captured the #1 spot for early local news among the coveted Adult 18-49 demographic. KUVN delivered a 2.3 rating/14 share, more than doubling delivery over October 2003.
KUVN-TV’s 10 o’clock nightly newscast, Edición Nocturna, was also the top choice for late local news among young viewers, ages 18-34 for the 3rd (third) consecutive NSI sweep period. With a 6.8 rating/19 share, “Edición Nocturna” doubled the ratings of the market’s second ranked station in 10PM News, NBC’s KXAS.
KUVN-TV’s commitment to providing valuable information to Dallas residents was recognized by the Academy of Television Arts and Sciences Lone Star Chapter with six Emmy nominations and three Emmy awards this year.
KUVN-TV also claimed the #1 overall market position among the same Adult 18-34 demographic during Sign-on-to-Sign-off (Monday–Sunday 6a-2a), Morning (Monday-Friday 9a-12 noon), Afternoon (Monday-Friday 12 noon - 3p), Early Fringe (Monday-Friday 3p-5p), and Prime Time (Monday – Sunday 6p-10p.)
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 80% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
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Colleen Carnahan
Univision 23 KUVN-Dallas/Fort Worth
214-758-2321
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