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KMEX-TV Mantiene Posición de Liderazgo en Noticias en L.A. por Octavo Año Consecutivo de Acuerdo con los Sweeps de Mayo
KMEX-TV Also Top-Rated Among Primary Demographics in Key Dayparts,
including Primetime, Daytime and Early Fringe
Los Angeles, CA -- KMEX-TV, Channel 34, the nation’s leading Spanish-language television station, was again among the highest rated stations in Los Angeles, regardless of language, for virtually all major time periods and demographic groups. The station’s 6:00 p.m. newscast, “Noticias 34,” again posted higher ratings among all key demographics (Adults 18-34, 18-49, 25-49 and 25-54) than L.A.’s competing English-language newscasts. “Noticias 34” has now ranked first among Adults 18-34 and Adults 18-49 for thirty-three (33) consecutive Nielsen Sweeps, back to May 1994 (eight years in a row). This is according to May 2002 demographic ratings data just released by Nielsen Media Research for the Los Angeles DMA. Highlights for the May Sweeps period (April 25 – May 22) include:
- “Noticias 34” maintained its reign as Los Angeles’ most watched early local newscast among all key demographic groups. Additionally, KMEX-TV’s broadcast of the network newscast, “Noticiero Univisión” at 6:30 p.m., posted higher ratings among Adults 18-34 and 18-49 than CBS Evening News, NBC Nightly News and ABC World News Tonight.
|
EARLY LOCAL NEWS |
|
M-F: 6PM, Program Avg. Rtgs. |
A18-34 |
A18-49 |
A25-49 |
A25-54 |
|
KMEX |
Noticias 34 |
3.2 |
2.8 |
2.8 |
2.6 |
|
Rank |
|
#1 |
#1 |
#1 |
#1 |
|
|
|
|
|
|
|
KVEA |
Noticiero 52 |
2.4 |
2.1 |
2.0 |
1.9 |
|
KNBC |
Channel 4 News |
0.7 |
1.4 |
1.8 |
2.0 |
|
KABC |
Eyewitness News |
0.6 |
1.7 |
2.1 |
2.4 |
|
KCBS |
Channel 2 News |
0.3 |
0.5 |
0.6 |
0.8 |
|
NETWORK NEWS |
|
M-F: 6:30PM, Program Avg. Rtgs. |
A18-34 |
A18-49 |
A25-49 |
A25-54 |
|
KMEX |
Noticiero Univisión |
2.9 |
2.5 |
2.5 |
2.3 |
|
Rank |
|
#1 |
#1 |
#1(t) |
#2(t) |
|
|
|
|
|
|
|
KVEA |
Noticiero Telemundo |
2.0 |
1.8 |
1.7 |
1.5 |
|
KABC |
ABC World News |
0.9 |
2.1 |
2.5 |
2.7 |
|
KNBC |
NBC Nightly News |
0.8 |
1.7 |
2.1 |
2.3 |
|
KCBS |
CBS Evening News |
0.2 |
0.5 |
0.6 |
0.8 |
- KMEX-TV’s late newscast tied with KVEA-TV as the highest rated 11:00 p.m. newscast among Adults 18-34, and ranked second to KABC-TV among Adults 18-49.
|
LATE LOCAL NEWS |
|
M-F: 11PM, Program Avg. Rtg. |
A18-34 |
A18-49 |
A25-49 |
A25-54 |
|
KMEX |
Noticias 34 |
3.6 |
3.1 |
3.3 |
3.1 |
|
Rank |
|
#1(t) |
#2 |
#2 |
#3 |
|
|
|
|
|
|
|
KVEA |
Noticiero 52 |
3.6 |
2.3 |
1.7 |
1.6 |
|
KNBC |
Channel 4 News |
2.1 |
3.7 |
4.5 |
4.8 |
|
KABC |
Eyewitness News |
1.2 |
2.4 |
2.8 |
3.3 |
|
KCBS |
Channel 2 News |
0.5 |
1.3 |
1.5 |
1.7 |
- In both the Daytime and Early Fringe dayparts, KMEX-TV was either the first or second ranked station in average time period ratings for all key demographics.
|
DAYTIME |
|
M-F: 9:00AM - 4:00PM, Time Period Average Ratings |
|
A18-34 |
A18-49 |
A25-49 |
A25-54 |
|
KMEX* |
1.8 |
1.3 |
1.1 |
1.0 |
|
Rank |
#1 |
#2 |
#2 |
#2 |
|
|
|
|
|
|
KABC |
0.9 |
1.5 |
1.7 |
2.0 |
|
KTTV |
0.9 |
0.8 |
0.8 |
0.7 |
|
KNBC |
0.6 |
0.6 |
0.6 |
0.7 |
|
KCOP |
0.6 |
0.6 |
0.5 |
0.5 |
|
KVEA* |
0.6 |
0.4 |
0.4 |
0.4 |
|
KTLA |
0.6 |
0.4 |
0.4 |
0.3 |
|
KCAL |
0.5 |
0.7 |
0.8 |
0.8 |
|
KCBS |
0.4 |
0.5 |
0.6 |
0.6 |
| EARLY FRINGE |
|
M-F: 4:00PM - 6:00PM, Time Period Average Ratings |
|
A18-34 |
A18-49 |
A25-49 |
A25-54 |
|
KMEX |
2.9 |
2.3 |
2.2 |
2.0 |
|
Rank |
#1 |
#1(t) |
#1 |
#2 |
|
|
|
|
|
|
KVEA |
2.7 |
2.3 |
2.1 |
2.1 |
|
KTTV |
1.6 |
1.4 |
1.1 |
1.0 |
|
KCOP |
1.3 |
1.1 |
1.0 |
0.9 |
|
KTLA |
0.9 |
0.8 |
0.8 |
0.7 |
|
KCAL |
0.5 |
0.9 |
1.0 |
1.1 |
|
KABC |
0.7 |
1.4 |
1.6 |
2.0 |
|
KNBC |
0.5 |
1.1 |
1.4 |
1.5 |
|
KCBS |
0.2 |
0.6 |
0.8 |
0.8 |
- At 5:00 p.m., KMEX-TV’s broadcast of Univision’s popular network newsmagazine, “Primer Impacto”, posted higher ratings among all key demographic groups than all competing programs, including, “Al Rojo Vivo” on KVEA-TV and the English-language newscasts on KNBC-TV, KABC-TV and KCBS-TV.
- In Primetime, KMEX-TV was among the highest rated stations among key demographics. Fueled by the sizzling telenovelas “Amigas y Rivales” [Friends and Rivals] and ”El Privilegio de Amar”* [The Privilege to Love] at 8 p.m., “Salomé” at 9 p.m. and the station’s “checkerboard” programming from 10-11 p.m., KMEX-TV ranked #2 among Adults 18-34 and #3 among Adults 18-49.
| PRIMETIME |
|
M-F: 8-11PM/Su 7-11 PM, Time Period Average Ratings |
|
A18-34 |
A18-49 |
A25-49 |
A25-54 |
|
KMEX |
5.3 |
4.7 |
4.8 |
4.4 |
|
Rank |
#2 |
#3 |
#3 |
#4 |
|
|
|
|
|
|
KTTV (to 10P) |
5.5 |
5.2 |
5.3 |
5.2 |
|
KNBC |
4.1 |
5.1 |
5.7 |
6.0 |
|
KTLA (to 10P) |
3.8 |
3.3 |
3.2 |
3.1 |
|
KABC |
2.8 |
3.9 |
4.4 |
4.7 |
|
KVEA |
2.1 |
1.6 |
1.5 |
1.4 |
|
KCBS |
1.8 |
2.9 |
3.3 |
3.8 |
|
KCOP (to 10P) |
1.6 |
1.9 |
2.1 |
2.0 |
|
KCAL |
1.0 |
1.8 |
2.1 |
2.1 |
- On a “Sign-on to Sign off” basis, KMEX-TV was the top ranked station in Los Angeles in average ratings among Adults 18-34 and tied for second among Adults 18-49.
| SIGN-ON to SIGN-OFF |
|
Mon-Sun: 6AM to 2AM, Time Period Average Ratings |
|
A18-34 |
A18-49 |
A25-49 |
A25-54 |
|
KMEX |
2.2 |
1.9 |
1.9 |
1.7 |
|
Rank |
#1 |
#2(t) |
#2(t) |
#4 |
|
|
|
|
|
|
KTTV |
2.1 |
1.9 |
1.8 |
1.8 |
|
KNBC |
1.8 |
2.3 |
2.5 |
2.6 |
|
KTLA |
1.3 |
1.3 |
1.3 |
1.3 |
|
KVEA |
1.1 |
0.9 |
0.8 |
0.7 |
|
KABC |
1.0 |
1.6 |
1.9 |
2.1 |
|
KCAL |
0.7 |
0.9 |
0.9 |
1.0 |
|
KCOP |
0.7 |
0.8 |
0.8 |
0.7 |
|
KCBS |
0.5 |
0.9 |
1.0 |
1.2 |
KMEX-TV, Channel 34 is the flagship station of the Univision Television Group, Inc., the country’s leading Spanish-language television station group. The company operates 22 full-power and seven low-power television stations and two translator stations.
| Contacto: |
Patricia Ramos/Harry Whitman
KMEX 34 / Los Angeles
310-348-3569/310-348-3468
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