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Univision Radio Estrena “LA KALLE 98.3 FM” en Miami-Ft.Lauderdale
Station will target younger South Florida Hispanics
Miami, FL -- Univision Radio, the largest Spanish-language radio broadcaster in the United States, today launched “La Kalle 98.3 FM,” a radio station targeting South Florida’s young Hispanic adults in the highly sought-after 18-49 demographic.
WRTO La Kalle 98.3 FM’s captivating format primarily features Reggaeton with a blend of Salsa, Merengue, Bachata and Latin Pop. La Kalle’s unique combination of rhythms positions the station as the most innovative and cutting-edge format in the marketplace. La Kalle 98.3 FM becomes the eighth Univision Radio station broadcasting a market-specific version of the “La Kalle” format, which debuted in New York on May 27th.
“We are very excited to introduce La Kalle 98.3 FM to South Florida,” stated Claudia Puig, Senior Vice President/General Manager. “With this new format we will meet the needs of younger Hispanics in South Florida. We are confident that La Kalle’s ‘radical mix’ will position WRTO as a market leader in its target demographic delivering a dynamic format with a sound unique to Miami.”
In addition to its revolutionary music format, La Kalle 98.3 FM will also feature some of the hottest and most dynamic on-air talent in South Florida. Talent line-up will be announced in the coming weeks.
”Our extensive research in the Miami market has confirmed that this coveted segment was looking for a distinct format that fits the diversity, passion and energy of one of the hottest cities in America,” stated Gary Stone, Chief Operating Officer. “We are certain La Kalle 98.3 FM will become an instant favorite in South Florida.”
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Univision Television Group, which owns and operates 27 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 33 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 66 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
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Jorge A. Plasencia
Univision Radio
305-569-3130
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