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AT&T, JcPenney, Maybelline New York & Garnier Fructis Y State Farm, regresan como Patrocinadores del Título de la tercer edición del programa de Univision “Nuestra Belleza Latina”.
Returning brands organically integrated throughout the series.
Miami, FL -- The Univision Network announced today the title sponsors for the highly anticipated return of “Nuestra Belleza Latina” (Our Latin Beauty), the extraordinary program that combines the glamour of a beauty competition with the excitement of reality television. AT&T, JCPenney, Maybelline New York & Garnier Fructis and State Farm are all returning sponsors for the third installment of “Nuestra Belleza Latina,” which premieres on Sunday, March 1st from 8:00 p.m. – 10:00 p.m. ET/PT (7:00 p.m. – 9:00 p.m. Central).
“We are thrilled to once again partner with AT&T, JCPenney, Maybelline New York & Garnier Fructis and State Farm on ‘Nuestra Belleza Latina,’ an exciting property that allows the brands to engage with our audiences in meaningful and fun ways,” said David Lawenda, president of advertising sales and marketing, Univision Communications Inc. “This partnership exemplifies our commitment to creating innovative opportunities for our advertisers to meet their business objectives.”
Working closely with AT&T, JCPenney, Maybelline New York & Garnier Fructis and State Farm individualized programming content will be co-created, seamlessly integrating the brands into the show via sponsored challenges, which the contestants will face on a weekly basis.
AT&T, JCPenney, Maybelline New York & Garnier Fructis and State Farm have also partnered with Univision to provide the winner of “Nuestra Belleza Latina” with a one year spokesperson contract for AT&T and JCPenney, a free wireless phone and up to $200,000 in cash and prizes. The winner will also receive the opportunity of a lifetime with a contract as Univision’s newest on-air personality.
Now in an extended two-hour format, this year’s show steps-up the ante as contestants face more grueling challenges to test both their inner and outer beauty as they compete to win the crown.
Univision.com’s coverage of this popular event (Uniclave: Nuestra Belleza Latina) includes sponsorships from top tier advertisers. Maybelline New York and Garnier Fructis is an exclusive sponsor of the “Consejos de Belleza” section, providing fans advice from expert stylists, beauty tips based on their favorite contestants, as well as video and photo galleries that showcase behind-the-scenes footage from the competition. JCPenney fashion and accessories will also be featured on Univision.com, with the finalists modeling outfits in an interactive, virtual closet. AT&T’s cross-platform sponsorship extends to online and mobile, starting with a sweepstakes on Univision.com that gives fans the chance to win an AT&T mobile phone with airtime credit, plus a beauty makeover for two. In addition, exclusive offerings via Univision Móvil, include video clips, alerts, contestant wallpapers & tones, and a dedicated mobile portal via www.Univision.mobi.
About Univision Communications:
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
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