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TeleFutura Nueva York # 1 entre Televidentes Jóvenes
NEW YORK, NY -- May 15, 2006 – Attention, parents! Do you know what your kids were doing last night? If they live in the New York area, they were probably watching the finale of “Objetivo Fama,” the third season of TV’s search for the next Latin music star, seen on TeleFutura’s WFUT Channel 68 and WFTY Channel 67 here.
TeleFutura, the nation’s newest full service broadcast TV network, which was launched in January 2002, was the top rated network in the New York area among kids aged 12 to 17 years old last night (Sunday, May 14) from 7 pm to 9 pm regardless of language preference according to Nielsen Station Index (NSI) Local People Meter (LPM) overnight TV ratings. The massive teenage viewership for TeleFutura, which broadcasts in Spanish, belies conventional wisdom that young Hispanic TV viewers in the U.S. favor English-language TV over Spanish.
A whopping 70,000 teenagers (4.3 rating, 14 share) from a total of 342,000 total viewers (1.7 rating, 5 share) watched as Cuban-born, 28-year-old Marlon Fernandez of Miami edged out runner up Patricia Contreras, a 22-year-old Dominican-born New Yorker, in a cliffhanger ending to the series which was broadcast live. Fox Television’s WNYW Channel 5 was second for the two-hour block with 41,000 teenage viewers (2.5 rating, 9 share).
The winner of “Objetivo Fama” receives a cash prize and a recording contract with Univision Music Group, which, like TeleFutura, is a unit of Univision Communications Inc., the nation's leading Spanish-language media company.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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