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El Noticiero Univision le Gana a ‘Jeopardy’ y ‘Wheel of Fortune’ en NY
New York, NY -- For the first survey period since the introduction of Nielsen’s Local People Meters to New York TV audience measurement, Spanish-language TV dominates both the important early fringe and prime-time access time periods
According to Nielsen Station Index (NSI) Local People Meter (LPM) average ratings for the January 2006 survey period, “Noticiero Univision,” the Univision Network newscast seen locally on New York’s premier Spanish-language TV station, Univision 41 (WXTV) here, was the most watched network news program in New York, beating CBS, ABC, and NBC News among the desirable 18 to 49 year-old viewer category. According to Nielsen, an average of 191,000 New York TV viewers aged 18 to 49 watched “Noticiero Univision” with anchors Jorge Ramos and Maria Elena Salinas weekdays from 6:30 pm to 7 pm during the January survey period, January 5 to February 1, 2006. The January survey period often predicts viewing patterns during the all-important February Sweep, when local TV audiences nationwide are measured to set advertising rates. “ABC World News” is the runner up in the 18 to 49 age group with 188,000 viewers.
Continuing a trend that began late in December 2005, “Piel de Otoño,” a telenovela seen weekdays from 7 pm to 8 pm (the prime-time access period in TV-speak) on Univision 41 has beat perennial ratings victors “Jeopardy” and “Wheel of Fortune” among viewers aged 18 to 49. According to NSI LPM figures, an average of 217,000 New York TV viewers aged 18 to 49 watched “Piel de Otoño” weekdays on Univision 41 while “Jeopardy” and “Wheel,” were watched by 212,500 viewers on WABC-TV Channel 7 at the same time. It is the first time in a New York survey period that “Jeopardy” and “Wheel” have fallen to a Spanish-language telenovela among the 18 to 49 year old viewer group in the history of New York TV ratings.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 19.8% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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Ted Faraone
Faraone Communications
212-489-1313
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